{"id":1955,"date":"2026-04-10T11:02:00","date_gmt":"2026-04-10T09:02:00","guid":{"rendered":"https:\/\/channelpilot.dev.lichtblick.io\/?post_type=ressource&#038;p=1955"},"modified":"2026-06-15T16:01:39","modified_gmt":"2026-06-15T14:01:39","slug":"was-ist-agentic-commerce","status":"publish","type":"ressource","link":"https:\/\/channelpilot.dev.lichtblick.io\/en\/ressourcen\/was-ist-agentic-commerce\/","title":{"rendered":"Agentic Commerce: What will be important now"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Wallpaper of a confident woman with crossed arms, professionally dressed.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\">Sophie<\/p>\n            <time datetime=\"2026-04-10\" class=\"section__content--date\">\n                10.04.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Diesen Beitrag teilen:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fen%2Fressourcen%2Fwas-ist-agentic-commerce%2F\" class=\"section__social--button section__social--button--facebook\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26979)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM9.47127 6.84327C9.47127 5.89649 9.8473 4.98848 10.5167 4.3189C11.186 3.64933 12.0939 3.27302 13.0407 3.27273H16.2153C16.4335 3.27273 16.6113 3.45055 16.6113 3.66982V6.84327C16.6113 7.06145 16.4335 7.23927 16.2153 7.23927H14.628C14.4718 7.23927 14.317 7.27007 14.1727 7.32989C14.0284 7.38972 13.8972 7.4774 13.7868 7.58793C13.6764 7.69847 13.5888 7.82968 13.5291 7.97407C13.4694 8.11847 13.4388 8.27321 13.4389 8.42945V9.61964H16.2153C16.2755 9.61983 16.3349 9.63372 16.3889 9.66025C16.443 9.68677 16.4903 9.72524 16.5273 9.77274C16.5642 9.82024 16.59 9.87554 16.6024 9.93444C16.6149 9.99334 16.6138 10.0543 16.5993 10.1127L15.8062 13.2873C15.7845 13.3729 15.7349 13.4488 15.6651 13.503C15.5953 13.5572 15.5094 13.5864 15.4211 13.5862H13.4378V20.3302C13.4378 20.4355 13.396 20.5365 13.3215 20.611C13.247 20.6854 13.146 20.7273 13.0407 20.7273H9.86727C9.76215 20.727 9.66143 20.685 9.58719 20.6106C9.51296 20.5361 9.47127 20.4353 9.47127 20.3302V13.5873H7.488C7.38269 13.5873 7.28168 13.5454 7.20721 13.471C7.13275 13.3965 7.09091 13.2955 7.09091 13.1902V10.0156C7.09091 9.79745 7.26873 9.61964 7.488 9.61964H9.47127V6.84327Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26979\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on Facebook<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fen%2Fressourcen%2Fwas-ist-agentic-commerce%2F\" class=\"section__social--button section__social--button--twitter\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26989)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C1.95367 0 0 1.95367 0 4.36364V19.6364C0 22.0463 1.95367 24 4.36364 24H19.6364C22.0463 24 24 22.0463 24 19.6364V4.36364C24 1.95367 22.0463 0 19.6364 0H4.36364ZM3.99896 3.81818C3.80765 3.88939 3.64624 4.03101 3.55203 4.21996C3.41361 4.4976 3.44412 4.82966 3.63083 5.07743L9.75539 13.205L3.30167 20.1257C3.28475 20.144 3.26882 20.1626 3.25387 20.1818H5.48686L10.7554 14.532L14.8063 19.9078C14.9013 20.0338 15.0291 20.1279 15.1732 20.1818H19.9976C20.1883 20.1105 20.3493 19.9691 20.4432 19.7805C20.5816 19.5028 20.5512 19.1708 20.3644 18.923L14.2399 10.7954L20.7461 3.81818H18.5087L13.2398 9.46835L9.18895 4.09263C9.09372 3.96627 8.96535 3.87197 8.82076 3.81818H3.99896ZM15.8677 18.5973L5.92527 5.40321H8.12758L18.07 18.5973H15.8677Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26989\">\n<rect width=\"24\" height=\"24\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on X<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fen%2Fressourcen%2Fwas-ist-agentic-commerce%2F&#038;title=Agentic+Commerce%3A+Was+jetzt+wichtig+wird\" class=\"section__social--button section__social--button--linkedin\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26983)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM5.67818 7.53818C6.17148 7.53818 6.64458 7.34222 6.9934 6.9934C7.34222 6.64458 7.53818 6.17148 7.53818 5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Link kopieren\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Link kopieren<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">Was ist <mark class=\"highlighted\">Agentic Commerce<\/mark>? Definition, Beispiele und Reality Check zum KI-Shopping<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Agentic Commerce beschreibt ein E-Commerce-Modell, bei dem KI-Agenten Produkte eigenst\u00e4ndig recherchieren, vergleichen und teilweise kaufen. Nutzer:innen formulieren nur noch ein Ziel, die KI \u00fcbernimmt den Rest. Klingt nach Zukunft? Ist es auch \u2013 nur entscheidet sich schon heute, wer davon profitiert: an der Qualit\u00e4t strukturierter Produktdaten.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_header_small.jpg\" alt=\"Agentic Commerce: Glowing digital shopping cart in a data stream, surrounded by product icons symbolizing AI-driven online retail.\" class=\"wp-image-1956\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_header_small.jpg 1920w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_header_small-664x374.jpg 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_header_small-1360x765.jpg 1360w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_header_small-300x169.jpg 300w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eFinde&nbsp;mir den besten Laptop unter 1.000 \u20ac.\u201c&nbsp;Recherche, Vergleich und Auswahl&nbsp;\u00fcbernimmt die KI.&nbsp;Was lange nach Zukunft klang, wird gerade konkret.&nbsp;Unternehmen wie OpenAI, Shopify oder PayPal treiben das Thema sichtbar voran und testen neue Formen des Einkaufens.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Was ist&nbsp;Agentic&nbsp;Commerce und wie funktioniert es?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beim&nbsp;Agentic&nbsp;Commerce <mark class=\"highlighted\">\u00fcbernimmt eine KI zentrale Teile des Einkaufsprozesses<\/mark> \u2013 zunehmend eigenst\u00e4ndig. Statt sich durch Shops zu klicken, formulieren&nbsp;Nutzer:innen&nbsp;ihr Ziel: Budget, Marke, Kategorie. <br><br>Der Agent analysiert Angebote, gleicht Optionen ab und priorisiert Ergebnisse. Daf\u00fcr greift er auf unterschiedliche Datenquellen zu, bewertet Informationen und leitet daraus konkrete Empfehlungen ab. In&nbsp;ersten&nbsp;Szenarien st\u00f6\u00dft die KI&nbsp;sogar&nbsp;selbst Bestellungen an.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wie entwickelt sich&nbsp;Agentic&nbsp;Commerce aktuell?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"483\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_picture_small-1024x572-1-edited-2.jpg\" alt=\"Agentic Commerce: KI-Shopping-Agent vergleicht Sonnenbrillen-Modelle auf dem Smartphone nach Vorgabe \u201ebeste Sonnenbrille f\u00fcr Herren unter 150 Euro\u201c.\" class=\"wp-image-3191\" style=\"aspect-ratio:1.3333333333333333;object-fit:cover;width:636px;height:auto\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_picture_small-1024x572-1-edited-2.jpg 858w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_picture_small-1024x572-1-edited-2-664x374.jpg 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_picture_small-1024x572-1-edited-2-300x169.jpg 300w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Die Entwicklung nimmt sp\u00fcrbar Fahrt auf.&nbsp;<a href=\"https:\/\/cloud.email.strategyand.pwc.com\/content-form?qs=eyJkZWtJZCI6IjFjMmZmYjU5LTNlNmUtNGQ2OS1hZTAxLWVjMWYzNzA2NmJjZiIsImRla1ZlcnNpb24iOjEsIml2IjoiN0VyU1I4Y2xVbUNGWWgxWlVNNXNpdz09IiwiY2lwaGVyVGV4dCI6Ikh0dDV1Qk9JQkNKeEVBYzFNMlRNanM2eFdLZnBLdVZGeXNaODhucHd0dU5XaVZnVjc5STl0Q2gzbHBaemRYdmFXRDhGVDNhRFh5R3FaY2lIZXhGWmttTGtGNnJPaG5Idm16R3FZdkFiYVg0RzlpalJKWGFFREcxODRMU2NoU1cvNW5xTWFnenk4eEpBWVZpTmluaHQvazhhdDBudTZRUUhhVzU5UXV4SzBrZkhKVkpnaFdJZFdWRE9iSXM9IiwiYXV0aFRhZyI6ImluaHQvazhhdDBudTZRUUhhVzU5UWc9PSJ9\" target=\"_blank\" rel=\"noopener\">Laut PWC<\/a>&nbsp;k\u00f6nnten bis zu 15 Prozent des europ\u00e4ischen E-Commerce-Umsatzes bis 2030 durch KI-Agenten beeinflusst werden.<br><br>Auch auf H\u00e4ndlerseite passiert einiges: Rund jeder zweite&nbsp;Retailer&nbsp;besch\u00e4ftigt sich bereits mit&nbsp;Agentic&nbsp;AI, etwa 20 Prozent setzen erste L\u00f6sungen ein.&nbsp;&nbsp;&nbsp;<br><br>Parallel dazu ver\u00e4ndert sich, wie Produktsuche \u00fcberhaupt beginnt. Klassische Einstiegspunkte wie Google, Shops oder Marktpl\u00e4tze werden zunehmend durch KI-Plattformen wie&nbsp;ChatGPT&nbsp;und&nbsp;Google Gemini&nbsp;erg\u00e4nzt.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Ralf.png\" class=\"attachment-full size-full\" alt=\"Man in business attire smiling friendly, ideal for professional presentations and corporate use.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Ralf.png 400w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Ralf-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u201eIm Bereich der Product Discovery verschiebt sich der Einstiegspunkt: Statt klassischer Shops und Marktpl\u00e4tze treten zunehmend KI-gest\u00fctzte Interfaces in den Vordergrund. Shops bleiben zentral \u2013 entwickeln sich aber st\u00e4rker zum Ort der Transaktion, nicht mehr zum prim\u00e4ren Startpunkt der Produktsuche.\u201c\r\n\r\n<br>\r\n<br>Ralf Priemer\r\n<br>CEO Channel Pilot Solutions<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<section class=\"single-faq align wp-block-lb-single-faq\">\n    <div class=\"section__body\">\n            <\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group has-warm-grey-background-color has-background is-layout-constrained wp-container-core-group-is-layout-df3e69da wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;padding-top:var(--wp--preset--spacing--24-24);padding-right:var(--wp--preset--spacing--24-24);padding-bottom:var(--wp--preset--spacing--24-24);padding-left:var(--wp--preset--spacing--24-24)\">\n<h2 class=\"wp-block-heading has-copy-l-font-size\">Was bedeutet \u201eagentic\u201c?<\/h2>\n\n\n\n<p class=\"has-copy-m-font-size wp-block-paragraph\">\u201eAgentic\u201c beschreibt Systeme, die eigenst\u00e4ndig handeln. Hei\u00dft konkret: Ziele verstehen, Entscheidungen treffen, Aktionen ausf\u00fchren.&nbsp;Im E-Commerce wird daraus ein digitaler Einkaufsagent. Statt nur Befehle abzuarbeiten, interpretiert die KI eine Anfrage und entwickelt selbstst\u00e4ndig einen L\u00f6sungsweg.&nbsp;<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Welche Bezahlmethoden sind m\u00f6glich?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Damit KI-Agenten einkaufen k\u00f6nnen, m\u00fcssen Zahlungsprozesse automatisiert ablaufen. Denkbar sind digitale Wallets, gespeicherte Zahlungsprofile oder&nbsp;tokenbasierte&nbsp;Freigaben. Unternehmen wie PayPal testen solche Modelle bereits. Gleichzeitig&nbsp;bleiben Sicherheit und Regulierung zentrale Themen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Welche Vorteile bietet&nbsp;Agentic&nbsp;Commerce f\u00fcr H\u00e4ndler?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr H\u00e4ndler <mark class=\"highlighted\">entsteht eine neue Discovery-Schicht im E-Commerce<\/mark>. Produkte werden nicht mehr nur \u00fcber Google oder Marktpl\u00e4tze gefunden, sondern auch \u00fcber Systeme, die Angebote eigenst\u00e4ndig analysieren und priorisieren.&nbsp;<br><br>Damit verschiebt sich der Fokus:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nicht das&nbsp;Shop-Frontend entscheidet \u00fcber Sichtbarkeit, sondern die&nbsp;Qualit\u00e4t der Produktdaten.&nbsp;&nbsp;<\/li>\n\n\n\n<li>KI-Agenten arbeiten nicht mit Landingpages, sondern mit strukturierten Informationen: Eigenschaften, Preise, Verf\u00fcgbarkeiten.&nbsp;<\/li>\n\n\n\n<li>Je besser diese Daten aufbereitet sind, desto h\u00f6her die Chance, in Empfehlungen aufzutauchen.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-primary-green-90-color has-text-color has-link-color wp-elements-6b361dcb6b0f8ed4c0822909494607d1 wp-block-paragraph\">Wie gut sind Deine Produktdaten optimiert? Unsere Experten machen den Check.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.dev.lichtblick.io\/en\/\">Jetzt informieren<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <section class=\"align wp-block-lb-banner-reviews\">\n        <div class=\"container\">\n            <div class=\"section-body\">\n                <div class=\"section-columns\">\n                    <div class=\"section-content-wrapper\">\n                                                <div class=\"section-content\">\n                                                            <h2 class=\"section-content__title\">\n                                    Wie gut sind Deine Produktdaten optimiert?                                <\/h2>\n                                                                                        <p class=\"section-content__text copy-l\">\n                                    Unsere Experten machen den Check.                                <\/p>\n                                                    <\/div>\n                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Welche Herausforderungen bringt&nbsp;Agentic&nbsp;Commerce mit sich?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Produktinformationen stammen h\u00e4ufig aus unterschiedlichen Systemen, liegen in verschiedenen Formaten vor und sind nicht konsistent. Damit KI-Agenten Angebote zuverl\u00e4ssig vergleichen k\u00f6nnen, m\u00fcssen diese Daten vereinheitlicht und angereichert werden.&nbsp;Der zentrale Engpass bleibt&nbsp;damit&nbsp;die Datenqualit\u00e4t.&nbsp;<br><br>Dazu kommen weitere Herausforderungen:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vertrauen in automatisierte Entscheidungen&nbsp;&nbsp;<\/li>\n\n\n\n<li>Payment-Sicherheit&nbsp;&nbsp;<\/li>\n\n\n\n<li>regulatorische Anforderungen&nbsp;&nbsp;<\/li>\n\n\n\n<li>Integration in bestehende Systemlandschaften&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Reality Check: Wie nah sind wir wirklich an Agentic&nbsp;Commerce?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agentic&nbsp;Commerce entwickelt sich dynamisch \u2013 erste Anwendungen&nbsp;sind bereits sichtbar, das Potenzial ist gro\u00df. Gleichzeitig bleibt&nbsp;die Umsetzung&nbsp;komplex. Ein Spannungsfeld wird dabei besonders deutlich: W\u00e4hrend&nbsp;Agentic&nbsp;Commerce auf offene Produktdaten angewiesen ist,<em>&nbsp;<\/em><a href=\"https:\/\/www.practicalecommerce.com\/why-marketplaces-block-ai-shopping-agents#:~:text=Autonomous%20AI%20shopping%20agents%20threaten%20the%20role,marketplaces%20in%20product%20discovery%2C%20advertising%2C%20and%20transactions.\" target=\"_blank\" rel=\"noopener\">versuchen gro\u00dfe Marktpl\u00e4tze zunehmend, den Zugriff durch externe KI-Agenten zu kontrollieren<\/a>.&nbsp;<br><br>Plattformen wie Amazon und eBay gehen bereits aktiv gegen autonome Shopping-Agenten vor \u2013 etwa durch rechtliche Schritte, angepasste Nutzungsbedingungen oder Einschr\u00e4nkungen beim Zugriff. Hintergrund ist vor allem der Wunsch, zentrale Wertsch\u00f6pfungsbereiche wie Produktsuche, Werbung und Transaktionen nicht aus der Hand zu geben. <br><br>Gleichzeitig deutet sich an, dass der Zugang k\u00fcnftig st\u00e4rker \u00fcber kontrollierte Schnittstellen, Partnerschaften und APIs geregelt wird \u2013 statt \u00fcber offene Web-Zugriffe. Die Folge: Der freie Zugang zu Produktdaten wird eingeschr\u00e4nkt. F\u00fcr H\u00e4ndler wird es damit umso wichtiger, strukturierte und gezielt bereitgestellte Datenfeeds zu nutzen, um in&nbsp;agentischen&nbsp;Systemen sichtbar zu bleiben.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Weitere Infos zum Thema Produktdaten Optimierung findest&nbsp;Du&nbsp;<a href=\"https:\/\/channelpilot.com\/de\/produktdaten\/\" target=\"_blank\" rel=\"noreferrer noopener\">hier<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-primary-green-90-color has-text-color has-link-color wp-elements-3a811dde5004a1b22d1ba8633692821d wp-block-paragraph\">Noch Fragen? Dann&nbsp;sprich&nbsp;unsere Experten gerne an!&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.dev.lichtblick.io\/en\/contact\/\">Sprich mit uns<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<section class=\"single-faq align wp-block-lb-single-faq\">\n    <div class=\"section__body\">\n            <\/div>\n<\/section>\n\n\n<section class=\"single-faq align wp-block-lb-single-faq\">\n    <div class=\"section__body\">\n                <div class=\"section__content\">\n                <div class=\"section__content--category\">\n                    <div class=\"section__content--category__item-container\">\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">Is Agentic Commerce the same as Agentic AI?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>Not entirely, even though the terms are often used interchangeably. Agentic AI fundamentally describes AI systems that can act autonomously, make decisions, and execute actions. Agentic Commerce is a specific application of this in e-commerce.<\/p>\n<p>Here, companies use this technology to automate processes such as product discovery, comparison, or selection. So, the difference is simple: Agentic AI is the principle, Agentic Commerce is the use case in online retail.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">Agentic Commerce differs from classic e-commerce in that it utilizes autonomous agents to conduct transactions on behalf of consumers. Classic e-commerce involves direct consumer interaction with online stores for purchasing goods or services.<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>The difference lies less in the request and more in who takes on the work.<\/p>\n<p>In classic e-commerce, users search for products, compare offers, and make decisions themselves. In agentic commerce, this part is shifted:<\/p>\n<ol>\n<li>Formulate objective<\/li>\n<li>AI analyzes offers<\/li>\n<li>Products are rated<\/li>\n<li>Recommendation arises<\/li>\n<li>Optional purchase by AI<\/li>\n<\/ol>\n<p>The focus is thus changing significantly: away from manual searching, towards automated decision logic.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">How does an AI agent make purchasing decisions?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>An AI agent evaluates multiple factors simultaneously \u2013 and weights them differently depending on the context. These include, among others, price, product reviews, delivery time, shipping costs, or individual preferences.<\/p>\n<p>Instead of simply selecting the cheapest offer, the AI determines the best overall option for a specific request. Therefore, the result is not a random selection but a prioritized recommendation based on structured data.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">How does an agentic commerce agent work technically?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>At its core is an AI agent that interprets user requests and makes decisions based on them. It accesses various data sources for this purpose \u2013 such as&nbsp;<a href=\"https:\/\/channelpilot.dev.lichtblick.io\/en\/integration\/?cat=marktplaetze\">Marketplaces<\/a>, Product feeds or internal databases. The AI analyzes this information, compares offers, and creates a recommendation.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">What is an Agentic Commerce Protocol?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>An Agentic Commerce Protocol describes technical interfaces through which AI agents can communicate with shops, marketplaces, or other systems.<\/p>\n<p>Product data, prices, or availability can be retrieved in a standardized way via such protocols. The goal is for AI agents to process information efficiently and derive informed decisions from it.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">Will AI shop for us in the future?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>Partly yes \u2013 at least in certain scenarios. AI agents can already assist with product searches and decision-making today and will continue to expand this role.<\/p>\n<p>Fully automated purchases, where AI orders independently, remain the exception for now. Trust, security, and control play a crucial role here.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">Why is structured product data the foundation of agentic commerce?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>Agentic commerce does not function without structured product data. AI agents make decisions based on machine-readable information. However, in practice, this data comes from different sources, exists in various formats, and is often inconsistent. For AI agents to reliably compare, product data must be standardized, enriched, and provided consistently.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">Will SEO be changed by Agentic Commerce?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>Yes, and significantly so. When AI agents select products, the focus shifts from traditional websites to structured, machine-readable data.<\/p>\n<p>For companies, this means: visibility is no longer created solely through content and rankings, but increasingly through the quality and availability of product data. Those who work cleanly here will remain visible in an agent-based environment.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"single-faq align wp-block-lb-single-faq\">\n    <div class=\"section__body\">\n            <\/div>\n<\/section>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Diesen Beitrag teilen:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fen%2Fressourcen%2Fwas-ist-agentic-commerce%2F\" class=\"section__social--button section__social--button--facebook\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26979)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM9.47127 6.84327C9.47127 5.89649 9.8473 4.98848 10.5167 4.3189C11.186 3.64933 12.0939 3.27302 13.0407 3.27273H16.2153C16.4335 3.27273 16.6113 3.45055 16.6113 3.66982V6.84327C16.6113 7.06145 16.4335 7.23927 16.2153 7.23927H14.628C14.4718 7.23927 14.317 7.27007 14.1727 7.32989C14.0284 7.38972 13.8972 7.4774 13.7868 7.58793C13.6764 7.69847 13.5888 7.82968 13.5291 7.97407C13.4694 8.11847 13.4388 8.27321 13.4389 8.42945V9.61964H16.2153C16.2755 9.61983 16.3349 9.63372 16.3889 9.66025C16.443 9.68677 16.4903 9.72524 16.5273 9.77274C16.5642 9.82024 16.59 9.87554 16.6024 9.93444C16.6149 9.99334 16.6138 10.0543 16.5993 10.1127L15.8062 13.2873C15.7845 13.3729 15.7349 13.4488 15.6651 13.503C15.5953 13.5572 15.5094 13.5864 15.4211 13.5862H13.4378V20.3302C13.4378 20.4355 13.396 20.5365 13.3215 20.611C13.247 20.6854 13.146 20.7273 13.0407 20.7273H9.86727C9.76215 20.727 9.66143 20.685 9.58719 20.6106C9.51296 20.5361 9.47127 20.4353 9.47127 20.3302V13.5873H7.488C7.38269 13.5873 7.28168 13.5454 7.20721 13.471C7.13275 13.3965 7.09091 13.2955 7.09091 13.1902V10.0156C7.09091 9.79745 7.26873 9.61964 7.488 9.61964H9.47127V6.84327Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26979\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on Facebook<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fen%2Fressourcen%2Fwas-ist-agentic-commerce%2F\" class=\"section__social--button section__social--button--twitter\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26989)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C1.95367 0 0 1.95367 0 4.36364V19.6364C0 22.0463 1.95367 24 4.36364 24H19.6364C22.0463 24 24 22.0463 24 19.6364V4.36364C24 1.95367 22.0463 0 19.6364 0H4.36364ZM3.99896 3.81818C3.80765 3.88939 3.64624 4.03101 3.55203 4.21996C3.41361 4.4976 3.44412 4.82966 3.63083 5.07743L9.75539 13.205L3.30167 20.1257C3.28475 20.144 3.26882 20.1626 3.25387 20.1818H5.48686L10.7554 14.532L14.8063 19.9078C14.9013 20.0338 15.0291 20.1279 15.1732 20.1818H19.9976C20.1883 20.1105 20.3493 19.9691 20.4432 19.7805C20.5816 19.5028 20.5512 19.1708 20.3644 18.923L14.2399 10.7954L20.7461 3.81818H18.5087L13.2398 9.46835L9.18895 4.09263C9.09372 3.96627 8.96535 3.87197 8.82076 3.81818H3.99896ZM15.8677 18.5973L5.92527 5.40321H8.12758L18.07 18.5973H15.8677Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26989\">\n<rect width=\"24\" height=\"24\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on X<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fen%2Fressourcen%2Fwas-ist-agentic-commerce%2F&#038;title=Agentic+Commerce%3A+Was+jetzt+wichtig+wird\" class=\"section__social--button section__social--button--linkedin\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26983)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM5.67818 7.53818C6.17148 7.53818 6.64458 7.34222 6.9934 6.9934C7.34222 6.64458 7.53818 6.17148 7.53818 5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Link kopieren\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Link kopieren<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Shop design takes a backseat, product data becomes crucial: How Agentic Commerce is changing product search \u2013 with examples and an honest reality check.<\/p>","protected":false},"featured_media":1956,"template":"single-ressource","meta":{"_acf_changed":false},"visible_languages":[121],"ressource-category":[17],"class_list":["post-1955","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","ressource-category-news-insights"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/en\/wp-json\/wp\/v2\/ressource\/1955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/en\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/en\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.dev.lichtblick.io\/en\/wp-json\/wp\/v2\/media\/1956"}],"wp:attachment":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/en\/wp-json\/wp\/v2\/media?parent=1955"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.dev.lichtblick.io\/en\/wp-json\/wp\/v2\/visible_languages?post=1955"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.dev.lichtblick.io\/en\/wp-json\/wp\/v2\/ressource-category?post=1955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}