{"id":2661,"date":"2025-03-26T17:32:00","date_gmt":"2025-03-26T16:32:00","guid":{"rendered":"https:\/\/channelpilot.dev.lichtblick.io\/?post_type=ressource&#038;p=2661"},"modified":"2026-06-15T14:08:20","modified_gmt":"2026-06-15T12:08:20","slug":"google-local-inventory-ads","status":"publish","type":"ressource","link":"https:\/\/channelpilot.dev.lichtblick.io\/en\/ressourcen\/google-local-inventory-ads\/","title":{"rendered":"Google LIA: Searched online, found locally"},"content":{"rendered":"\n<section class=\"wp-block-lb-single-columns\">\n    <div class=\"section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Seb.png\" class=\"attachment-full size-full\" alt=\"Freundlicher Mann mit schwarzem Cap und T-Shirt &quot;Channel Pilot Pro&quot;.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Seb.png 400w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Seb-300x300.png 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Seb-12x12.png 12w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\">Sebastian<\/p>\n            <time datetime=\"2025-03-26\" class=\"section__content--date\">\n                26.03.2025            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Diesen Beitrag teilen:<\/p>\n        <ul class=\"section__social\">\n  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16.6113 3.66982V6.84327C16.6113 7.06145 16.4335 7.23927 16.2153 7.23927H14.628C14.4718 7.23927 14.317 7.27007 14.1727 7.32989C14.0284 7.38972 13.8972 7.4774 13.7868 7.58793C13.6764 7.69847 13.5888 7.82968 13.5291 7.97407C13.4694 8.11847 13.4388 8.27321 13.4389 8.42945V9.61964H16.2153C16.2755 9.61983 16.3349 9.63372 16.3889 9.66025C16.443 9.68677 16.4903 9.72524 16.5273 9.77274C16.5642 9.82024 16.59 9.87554 16.6024 9.93444C16.6149 9.99334 16.6138 10.0543 16.5993 10.1127L15.8062 13.2873C15.7845 13.3729 15.7349 13.4488 15.6651 13.503C15.5953 13.5572 15.5094 13.5864 15.4211 13.5862H13.4378V20.3302C13.4378 20.4355 13.396 20.5365 13.3215 20.611C13.247 20.6854 13.146 20.7273 13.0407 20.7273H9.86727C9.76215 20.727 9.66143 20.685 9.58719 20.6106C9.51296 20.5361 9.47127 20.4353 9.47127 20.3302V13.5873H7.488C7.38269 13.5873 7.28168 13.5454 7.20721 13.471C7.13275 13.3965 7.09091 13.2955 7.09091 13.1902V10.0156C7.09091 9.79745 7.26873 9.61964 7.488 9.61964H9.47127V6.84327Z\" 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Kein Warten auf Lieferungen, keine Versandkosten \u2013 einfach hingehen und kaufen. Damit bist Du nicht allein: Immer mehr Kund:innen bevorzugen die physische Abholung, selbst wenn der Artikelpreis h\u00f6her sein sollte, als beim reinen Onlinekauf. Genau hier kommen Google Local Inventory Ads (LIA) ins Spiel!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Google-LIA_Header-1024x576-1.jpg\" alt=\"\" class=\"wp-image-2662\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Google-LIA_Header-1024x576-1.jpg 1024w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Google-LIA_Header-1024x576-1-664x374.jpg 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Google-LIA_Header-1024x576-1-300x169.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Was sind Google Local Inventory Ads?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Google sagt: \u201dMit Local Inventory Ads k\u00f6nnen Sie Ihre Produkte und Gesch\u00e4ftsinformationen f\u00fcr Kunden in Ihrer N\u00e4he pr\u00e4sentieren, die mit Google suchen.\u201c<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stell Dir vor: Jemand sucht nach einer neuen Powerbank auf Google. Statt nur Online-Shops anzuzeigen, pr\u00e4sentiert Google Produkte, die in einem physischen Gesch\u00e4ft<em>&nbsp;direkt um die Ecke&nbsp;<\/em>verf\u00fcgbar sind. Mit einem Klick sieht man den Preis des Ger\u00e4ts, die Verf\u00fcgbarkeit und wie weit das Gesch\u00e4ft entfernt ist.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2025\/03\/Google-LIA_Screenshot-r2ietd7gy4rx271afj3p2ayjwk5r0f6zc25sem7yiw.png\" alt=\"Powerbank, tragbare Akkus, 20000 mAh, schwarz, ideal f\u00fcr unterwegs.\" class=\"wp-image-2666\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2025\/03\/Google-LIA_Screenshot-r2ietd7gy4rx271afj3p2ayjwk5r0f6zc25sem7yiw.png 500w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2025\/03\/Google-LIA_Screenshot-r2ietd7gy4rx271afj3p2ayjwk5r0f6zc25sem7yiw-300x300.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Diese unscheinbare Funktion verbindet das Beste aus zwei Welten: die Reichweite des Internets mit der Unmittelbarkeit des station\u00e4ren Handels. In einer Zeit, in der Customer Journeys immer komplexer und die Entscheidungsfindung weniger linear wird.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Local Inventory Ads revolutionieren den Multichannel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Beispiel aus der Praxis: Eine der bekanntesten deutschen Drogerieketten nutzt Channel Pilot Pro, um fast 35 Millionen SKUs (Stock Keeping Units) als Google Local Inventory Ads auszuspielen. Dadurch sollten Besuche und Verk\u00e4ufe sowohl im Ladengesch\u00e4ft als auch auf der Website deutlich gesteigert werden. Warum? Weil rund 63 % der Kunden nach einer Online-Recherche lieber vor Ort kaufen, w\u00e4hrend es sogar 75 % umgekehrt tun [<a href=\"https:\/\/www.retaildive.com\/news\/75-of-omnishoppers-search-in-store-buy-online\/503366\/\" target=\"_blank\" rel=\"noopener\">Q<\/a>]. Das verdeutlicht die Synergien der beiden Kan\u00e4le. Google Local Inventory Ads bauen genau diese Br\u00fccke:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mehr Impressionen auf der Website durch gesteigerte Sichtbarkeit<\/li>\n\n\n\n<li>H\u00f6here Conversion durch \u201eSofort-Verf\u00fcgbarkeit\u201c<\/li>\n\n\n\n<li>Reduzierte Retourenquote, da Kunden Produkte vor Ort anschauen k\u00f6nnen<\/li>\n\n\n\n<li>Cross-Selling-Potenzial, wenn Kunden erst einmal im Laden sind<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Die Herausforderung: Aktuelle Bestandsdaten<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"682\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2025\/03\/Google-LIA-Screenshot_2-1536x682-1.png\" alt=\"\" class=\"wp-image-3858\" style=\"aspect-ratio:1.7777777777777777\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2025\/03\/Google-LIA-Screenshot_2-1536x682-1.png 1536w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2025\/03\/Google-LIA-Screenshot_2-1536x682-1-664x295.png 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2025\/03\/Google-LIA-Screenshot_2-1536x682-1-1360x604.png 1360w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2025\/03\/Google-LIA-Screenshot_2-1536x682-1-300x133.png 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2025\/03\/Google-LIA-Screenshot_2-1536x682-1-18x8.png 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201eKlingt super, aber wie halte ich meine Lagerbest\u00e4nde auf Google aktuell?\u201c<\/em>&nbsp;\u2013 Eine berechtigte Frage!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier kommt der technische Teil ins Spiel: Du ben\u00f6tigst einen Product Feed, der Deine Lagerbest\u00e4nde an Google \u00fcbermittelt. Fr\u00fcher bedeutete das: Excel-Tabellen pflegen, Daten manuell aufbereiten und regelm\u00e4\u00dfig aktualisieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zum Gl\u00fcck ist diese Zeit vorbei. Mit modernen Feed-Management-L\u00f6sungen wie Channel Pilot Pro funktioniert die Synchronisation spielend leicht \u2013 fast ohne technisches Fachwissen.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dein Partner f\u00fcr nahtloses Feed Management<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hinter erfolgreichen Local Inventory Ads steht immer ein zuverl\u00e4ssiges Feed-Management-System. Genau hier setzen wir mit Channel Pilot Pro an. Unser Tool optimiert Deine Anzeigen und Produktdaten in Sekundenschnelle f\u00fcr jeden Kanal, damit Du Dich auf das konzentrieren kannst, was wirklich z\u00e4hlt: Deine Kunden zu begeistern.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.dev.lichtblick.io\/kontakt\/\">Jetzt testen<\/a><\/div>\n<\/div>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Diesen Beitrag teilen:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fen%2Fressourcen%2Fgoogle-local-inventory-ads%2F\" class=\"section__social--button section__social--button--facebook\" target=\"_blank\" 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class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for a power bank, found charging around the corner: That's exactly how Local Inventory Ads work. 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