{"id":3309,"date":"2026-05-28T20:06:00","date_gmt":"2026-05-28T18:06:00","guid":{"rendered":"https:\/\/channelpilot.dev.lichtblick.io\/?post_type=ressource&#038;p=3309"},"modified":"2026-06-17T15:49:30","modified_gmt":"2026-06-17T13:49:30","slug":"pdpaola-multi-channel-feeds-20-channels-8-countries","status":"publish","type":"ressource","link":"https:\/\/channelpilot.dev.lichtblick.io\/en\/ressourcen\/pdpaola-gestion-feeds-multicanal-20-canales-8-paises\/","title":{"rendered":"PdPaola scales to 20 channels with one feed"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Jose.png\" class=\"attachment-full size-full\" alt=\"Portrait of a man with glasses and a beard, wearing a black t-shirt with the lettering &quot;Channel Pilot Pro&quot;.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Jose.png 400w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Jose-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\">Jose Antonio<\/p>\n            <time datetime=\"2026-05-28\" class=\"section__content--date\">\n                28.05.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p 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12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Link kopieren\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Link kopieren<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">How PdPaola Scaled Its Product Catalog to Nearly 20 Channels in 8 Countries with Channel Pilot Pro<\/h1>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/blog_header_caseStudy_PDPaola-768x432-1.jpg\" alt=\"Elegant women with jewelry, close-up, fashion accessories, stylish and modern.\" class=\"wp-image-3310\" style=\"width:1332px;height:auto\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/blog_header_caseStudy_PDPaola-768x432-1.jpg 768w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/blog_header_caseStudy_PDPaola-768x432-1-664x374.jpg 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/blog_header_caseStudy_PDPaola-768x432-1-300x169.jpg 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/blog_header_caseStudy_PDPaola-768x432-1-18x10.jpg 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark class=\"highlighted\">How PdPaola achieved operational agility, marketing team autonomy, and greater omnichannel visibility with a single product data platform.<\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PdPaola, a global leader in contemporary jewelry born in Barcelona, transformed how it manages and publishes its product catalog. With an active presence in 8 international markets and nearly 20 marketing channels, the team needed a solution that would allow them to centralize, optimize, and publish their product data with agility, without relying on technical resources for every adjustment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By adopting Channel Pilot Pro's Feed Engine module, PdPaola achieved full operational autonomy for its marketing team, automation of feed logic across all its markets, and a significant acceleration in new channel activation cycles. Within months, they saw measurable performance improvements, increased catalog visibility, and a drastic reduction in management time.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"351\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44-1360x351.png\" alt=\"Infographic with Color-Coded Categories for E-commerce Success.\" class=\"wp-image-4023\" style=\"aspect-ratio:3.8746662307231214;width:895px;height:auto\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44-1360x351.png 1360w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44-664x171.png 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44-300x77.png 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44-18x5.png 18w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44.png 1964w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Too many markets, too many channels, too little time<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Managing a constantly growing catalog across 8 markets and nearly 20 digital channels had become an increasingly complex process for PdPaola. Each market, each channel, and each campaign required different data structures, manual adjustments, and constant coordination with the technical team. This not only slowed down operations but also limited the marketing team's ability to scale campaigns with the necessary speed and accuracy. In short, PdPaola faced the following challenges:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inconsistent product data across international markets and channels.<\/li>\n\n\n\n<li>High manual effort to manage and optimize multiple product feeds.<\/li>\n\n\n\n<li>Little visibility into performance factors related to feeds.<\/li>\n\n\n\n<li>Excessive dependence on the technical team for minor adjustments to feeds, which limited operational agility and slowed down the activation of new channels and campaigns.<\/li>\n\n\n\n<li>Difficulty in efficiently adapting product content to the specific requirements of each channel and country.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A unified data engine to drive multichannel growth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Channel Pilot Solutions provided a unique platform to centralize, optimize, and activate product data across PdPaola's digital channels, allowing them to replace fragmented workflows with a unified, scalable, and fully automated product data engine. Channel Pilot's proposal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unified product data model as a single source of truth.<\/li>\n\n\n\n<li>Automated product data enrichment and normalization.<\/li>\n\n\n\n<li>Centralized feed and performance logic control.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Featured Topic: AI Formula Manager \u2014 From Raw Data to Publish-Ready Feed&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to Channel Pilot Pro, PdPaola was able to manage multiple international feeds, each precisely tailored to the specific requirements of each channel and country.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automated exclusions and channel filtering based on business logic and commercial policies.<\/li>\n\n\n\n<li>Dynamic custom label generation for aligning product visibility with internal business objectives.<\/li>\n\n\n\n<li>Greater data relevance and faster optimization cycles, with significantly reduced reliance on technical teams.<\/li>\n<\/ul>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Man in white t-shirt against a grey background.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-scaled.jpg 2048w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-664x830.jpg 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-1360x1700.jpg 1360w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-300x375.jpg 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-10x12.jpg 10w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u00abAdding a single strategic data field to our primary source, the marketing team was able to autonomously deploy and scale new business logic across multiple international channels. This allowed us to personalize and launch market-specific campaigns with complete autonomy, without requiring further technical intervention once the initial data was available.\u00bb\r\n<br>\r\n<br>\r\nPol Alberola\r\n<br>\r\nE-commerce Manager at PdPaola<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Result: Measurable impact from the first few months&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PdPaola achieved significant performance improvements shortly after implementing Channel Pilot Pro. Increased automation and cleaner, channel-specific product data directly translated into greater visibility, improved efficiency, and a better return on investment across all markets.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mayor ROI in performance channels thanks to higher quality feeds.<\/li>\n\n\n\n<li>Significant reduction in catalog management time, freeing up team resources.<\/li>\n\n\n\n<li>Greater autonomy for the marketing team, which now operates independently of the technical team.<\/li>\n\n\n\n<li>Increase catalog visibility across all active channels.<\/li>\n\n\n\n<li>Ability to scale to new markets by reusing already configured rule logic.<\/li>\n<\/ul>\n\n\n    <div class=\"align wp-block-lb-featured-list\">\n        <div class=\"container container-single\">\n            <div class=\"section__body\">\n                                    <div class=\"section__item\">\n                                                                            <div class=\"section__item--content\">\n                                                                    <span class=\"section__item--content__title heading-second-m\">+ROI<\/span>\n                                                                                                    <p class=\"section__item--content__text copy-l\">Return on investment<\/p>\n                                                            <\/div>\n                                            <\/div>\n                                    <div class=\"section__item\">\n                                                                            <div class=\"section__item--content\">\n                                                                    <span class=\"section__item--content__title heading-second-m\">-60%<\/span>\n                                                                                                    <p class=\"section__item--content__text copy-l\">Catalog management time<\/p>\n                                                            <\/div>\n                                            <\/div>\n                                    <div class=\"section__item\">\n                                                                            <div class=\"section__item--content\">\n                                                                    <span class=\"section__item--content__title heading-second-m\">~20<\/span>\n                                                                                                    <p class=\"section__item--content__text copy-l\">Active channels in 18 markets<\/p>\n                                                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Man in white t-shirt against a grey background.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-scaled.jpg 2048w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-664x830.jpg 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-1360x1700.jpg 1360w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-300x375.jpg 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-10x12.jpg 10w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u00abChannel Pilot Pro has given us the autonomy we needed to manage our catalog on a global scale. Thanks to the AI-powered formula manager, we can optimize and publish our products across nearly 20 channels and 8 markets with an agility that was previously unthinkable. Additionally, the support team is always available and responds quickly, which gives us great peace of mind.\u00bb\r\n<br>\r\n<br>\r\nPol Alberola\r\n<br>\r\nE-commerce Manager at PdPaola<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why a unified platform like Channel Pilot Pro makes the difference<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PdPaola's experience clearly shows that reducing technical dependencies significantly speeds up execution. A unified platform is essential for efficiently managing large and complex product catalogs. It also became evident that high-performance feeds require product data tailored to the specific requirements of each market and channel. Finally, optimized workflows enable faster and more reliable international expansion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, PdPaola highlights the added value of Channel Pilot's support team, always available by email and phone, offering personalized assistance that makes a real difference in day-to-day operations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The platform and modules used in PdPaola's transformation<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1165\" height=\"378\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.52.01.png\" alt=\"Data Management and Feed Optimization for E-commerce Platforms.\" class=\"wp-image-4027\" style=\"width:1047px;height:auto\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.52.01.png 1165w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.52.01-664x215.png 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.52.01-300x97.png 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.52.01-18x6.png 18w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-primary-green-90-color has-text-color has-link-color wp-elements-9dfc00df682a88ed4fcdef1c817f8cf5 wp-block-paragraph\">Ready to achieve similar results? Schedule a meeting with our experts<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.dev.lichtblick.io\/en\/contact\/\">Talk to us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Diesen Beitrag teilen:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fen%2Fressourcen%2Fpdpaola-gestion-feeds-multicanal-20-canales-8-paises%2F\"\n                            class=\"section__social--button section__social--button--facebook\"\n                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