{"id":4033,"date":"2026-06-17T15:57:09","date_gmt":"2026-06-17T13:57:09","guid":{"rendered":"https:\/\/channelpilot.dev.lichtblick.io\/?post_type=ressource&#038;p=4033"},"modified":"2026-06-17T16:13:05","modified_gmt":"2026-06-17T14:13:05","slug":"marketplace-germany-the-brand-guide","status":"publish","type":"ressource","link":"https:\/\/channelpilot.dev.lichtblick.io\/en\/ressourcen\/marktplatzland-deutschland-der-guide-fuer-marken\/","title":{"rendered":"Marketplace Land Germany: Guide for Brands"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Wallpaper of a confident woman with crossed arms, professionally dressed.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\">Sophie<\/p>\n            <time datetime=\"2026-06-17\" class=\"section__content--date\">\n                17.06.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Diesen Beitrag teilen:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fen%2Fressourcen%2Fmarktplatzland-deutschland-der-guide-fuer-marken%2F\" class=\"section__social--button section__social--button--facebook\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26979)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM9.47127 6.84327C9.47127 5.89649 9.8473 4.98848 10.5167 4.3189C11.186 3.64933 12.0939 3.27302 13.0407 3.27273H16.2153C16.4335 3.27273 16.6113 3.45055 16.6113 3.66982V6.84327C16.6113 7.06145 16.4335 7.23927 16.2153 7.23927H14.628C14.4718 7.23927 14.317 7.27007 14.1727 7.32989C14.0284 7.38972 13.8972 7.4774 13.7868 7.58793C13.6764 7.69847 13.5888 7.82968 13.5291 7.97407C13.4694 8.11847 13.4388 8.27321 13.4389 8.42945V9.61964H16.2153C16.2755 9.61983 16.3349 9.63372 16.3889 9.66025C16.443 9.68677 16.4903 9.72524 16.5273 9.77274C16.5642 9.82024 16.59 9.87554 16.6024 9.93444C16.6149 9.99334 16.6138 10.0543 16.5993 10.1127L15.8062 13.2873C15.7845 13.3729 15.7349 13.4488 15.6651 13.503C15.5953 13.5572 15.5094 13.5864 15.4211 13.5862H13.4378V20.3302C13.4378 20.4355 13.396 20.5365 13.3215 20.611C13.247 20.6854 13.146 20.7273 13.0407 20.7273H9.86727C9.76215 20.727 9.66143 20.685 9.58719 20.6106C9.51296 20.5361 9.47127 20.4353 9.47127 20.3302V13.5873H7.488C7.38269 13.5873 7.28168 13.5454 7.20721 13.471C7.13275 13.3965 7.09091 13.2955 7.09091 13.1902V10.0156C7.09091 9.79745 7.26873 9.61964 7.488 9.61964H9.47127V6.84327Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26979\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on Facebook<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fen%2Fressourcen%2Fmarktplatzland-deutschland-der-guide-fuer-marken%2F\" class=\"section__social--button section__social--button--twitter\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26989)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C1.95367 0 0 1.95367 0 4.36364V19.6364C0 22.0463 1.95367 24 4.36364 24H19.6364C22.0463 24 24 22.0463 24 19.6364V4.36364C24 1.95367 22.0463 0 19.6364 0H4.36364ZM3.99896 3.81818C3.80765 3.88939 3.64624 4.03101 3.55203 4.21996C3.41361 4.4976 3.44412 4.82966 3.63083 5.07743L9.75539 13.205L3.30167 20.1257C3.28475 20.144 3.26882 20.1626 3.25387 20.1818H5.48686L10.7554 14.532L14.8063 19.9078C14.9013 20.0338 15.0291 20.1279 15.1732 20.1818H19.9976C20.1883 20.1105 20.3493 19.9691 20.4432 19.7805C20.5816 19.5028 20.5512 19.1708 20.3644 18.923L14.2399 10.7954L20.7461 3.81818H18.5087L13.2398 9.46835L9.18895 4.09263C9.09372 3.96627 8.96535 3.87197 8.82076 3.81818H3.99896ZM15.8677 18.5973L5.92527 5.40321H8.12758L18.07 18.5973H15.8677Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26989\">\n<rect width=\"24\" height=\"24\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on X<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fen%2Fressourcen%2Fmarktplatzland-deutschland-der-guide-fuer-marken%2F&#038;title=Marktplatzland+Deutschland%3A+Guide+f%C3%BCr+Marken\" class=\"section__social--button section__social--button--linkedin\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26983)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM5.67818 7.53818C6.17148 7.53818 6.64458 7.34222 6.9934 6.9934C7.34222 6.64458 7.53818 6.17148 7.53818 5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Link kopieren\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Link kopieren<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">Marketplace Land Germany: The Guide for Brands<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Germany is one of Europe's most important e-commerce markets \u2013 and a country where marketplaces are constantly gaining importance. In 2025, they will account for 57 percent of online sales (Source: HDE German Retail Association). For brands, this is a real opportunity: marketplaces combine reach, trust, and purchase-ready demand. What you would otherwise have to push for months with a large media budget is often already available here \u2013 if you understand the platform logic and provide clean product data.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Post_No17_BlogHeader-1-1024x576-1.png\" alt=\"Connecting sneakers to various marketplaces and platforms.\" class=\"wp-image-4034\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Post_No17_BlogHeader-1-1024x576-1.png 1024w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Post_No17_BlogHeader-1-1024x576-1-664x374.png 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Post_No17_BlogHeader-1-1024x576-1-300x169.png 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Post_No17_BlogHeader-1-1024x576-1-18x10.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Why Marketplaces Are So Attractive for Brands<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Buyer-ready target audiences instead of just attention<\/strong>&nbsp;<br>Many users don't just start their product search on Google, but directly on marketplaces or price comparison sites. The journey there is often close to a decision: filter, compare, order \u2013 without major detours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Trust as a Conversion Booster<\/strong>&nbsp;<br>German buyers consistently check: price, delivery time, returns, reviews, product details. Marketplaces provide a familiar framework with standards that lower purchase barriers. Brands that reliably present product information, delivery, and service feel it in their conversion rates and repeat purchases.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Phased Scaling<\/strong>&nbsp;<br>Germany is not a one-channel market. You can scale step by step: start with a core assortment, stabilize setup and data, then expand the assortment or platforms. This keeps the effort manageable, the risk small \u2013 and you can directly use the experience from the launch for expansion.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Platform Landscape: Which Marketplaces Are Worth It and What They Stand For<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The German marketplace landscape is broad: from generalists with maximum reach to specialists who are truly strong in individual categories. Here are the&nbsp;<strong>most important reach platforms<\/strong>&nbsp;as a guide:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Amazon.de<\/strong>Reach and performance \u2013 works when Content Structure, Pricing Logic, and Availability are in place.&nbsp;<\/li>\n\n\n\n<li><strong>OTTO Market<\/strong>: stark in Home &amp; Living and selected assortments; clear requirements for data and presentation.&nbsp;<\/li>\n\n\n\n<li><strong>Zalando \/ About You<\/strong>: Fashion platforms with high content standards and strong brand presentation.&nbsp;<\/li>\n\n\n\n<li><strong>Kaufland Global Marketplace<\/strong>: Multi-category, experiencing dynamic growth, attractive for its product range.&nbsp;<\/li>\n\n\n\n<li><strong>MediaMarkt\/Saturn<\/strong>: Technology Focus; Specifications, Comparability, and Service are decisive.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro<\/strong>\u2011<strong>Tip:<\/strong>&nbsp;Depending on the category, it's also worth looking at specialized platforms for the German market \u2013 for example&nbsp;<strong>limango<\/strong>&nbsp;(Off-Price\/Fashion),&nbsp;<strong>Avocadostore<\/strong>&nbsp;Sustainability,&nbsp;<strong>Decathlon<\/strong>&nbsp;(Sport) or&nbsp;<strong>zooplus<\/strong>&nbsp;in the pet segment. Less volume, but often very precise demand.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Visibility and Scalability: Why Product Data Is the Key<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On marketplaces, the most creative claim rarely wins. Visibility is achieved through craftsmanship: structured titles and attributes, clean variants, and visually logical images \u2013 so that search, filters, and recommendations can correctly categorize your product. Added to this are the basics that immediately contribute to conversions in Germany: realistic delivery times, transparent returns, reliable service, and a price that fits the platform.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro<\/strong>\u2011<strong>Tip: Data<\/strong>\u2011<strong>Health<\/strong>\u2011<strong>Quick Check (for Brand Teams)<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before adding new marketplaces or expanding your product range, a quick check is worthwhile: Are your product data really marketplace-ready? Seemingly small things often slow you down, such as missing mandatory attributes, duplicate variants, inconsistent images, or dirty price or stock synchronization.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.dev.lichtblick.io\/en\/contact\/\">Request a data health check now<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Go to Market: 6 Steps to a Scalable Marketplace Presence<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Choosing the right platform<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Carefully check which platform best suits your category, target audience, and respective quality standards.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Strategically Build the Product Line<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start by focusing on your strongest products instead of rolling out your entire product line right away. A clear focus makes testing, optimization, and scaling easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Structure product data to meet marketplace requirements<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Successful listings are based on clean data. This includes complete attributes, clear variant logic, optimized images, and relevant keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Automate Pricing and Inventory<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Define rules for pricing and inventory so that you don't have to manually adjust them permanently and processes remain scalable. Often also a&nbsp;<a href=\"https:\/\/channelpilot.com\/de\/dynamic-pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">dynamic pricing&nbsp;<\/a>meaningful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Actively support the launch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After go-live, the real work begins: continuously monitor rejection rates, visibility, conversion, and return rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Continuously optimize<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Successful marketplace presence is not a one-time setup. Regularly test titles and images, refine variation structures, and expand relevant attributes step by step.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Germany's marketplace rewards clarity and quality<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketplaces bundle purchase-ready demand and trust in Germany \u2013 and measurably reward clean execution. Those who strategically select platforms, set up listings in a marketplace-appropriate manner, and take product data seriously as a lever create a foundation for sustainable growth: more visibility, better conversion, less friction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">We bring your brand to the right marketplaces<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do you want to grow on marketplaces in Germany (or internationally) but are unsure about platform selection? Or do you already have initial channels live and want to scale them professionally? Our experts will advise you personally \u2013 from marketplace strategy to implementation, including product data and feed setup.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.dev.lichtblick.io\/en\/contact\/\">Request a data health check now<\/a><\/div>\n<\/div>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Diesen Beitrag teilen:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fen%2Fressourcen%2Fmarktplatzland-deutschland-der-guide-fuer-marken%2F\" class=\"section__social--button section__social--button--facebook\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on Facebook\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26979)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM9.47127 6.84327C9.47127 5.89649 9.8473 4.98848 10.5167 4.3189C11.186 3.64933 12.0939 3.27302 13.0407 3.27273H16.2153C16.4335 3.27273 16.6113 3.45055 16.6113 3.66982V6.84327C16.6113 7.06145 16.4335 7.23927 16.2153 7.23927H14.628C14.4718 7.23927 14.317 7.27007 14.1727 7.32989C14.0284 7.38972 13.8972 7.4774 13.7868 7.58793C13.6764 7.69847 13.5888 7.82968 13.5291 7.97407C13.4694 8.11847 13.4388 8.27321 13.4389 8.42945V9.61964H16.2153C16.2755 9.61983 16.3349 9.63372 16.3889 9.66025C16.443 9.68677 16.4903 9.72524 16.5273 9.77274C16.5642 9.82024 16.59 9.87554 16.6024 9.93444C16.6149 9.99334 16.6138 10.0543 16.5993 10.1127L15.8062 13.2873C15.7845 13.3729 15.7349 13.4488 15.6651 13.503C15.5953 13.5572 15.5094 13.5864 15.4211 13.5862H13.4378V20.3302C13.4378 20.4355 13.396 20.5365 13.3215 20.611C13.247 20.6854 13.146 20.7273 13.0407 20.7273H9.86727C9.76215 20.727 9.66143 20.685 9.58719 20.6106C9.51296 20.5361 9.47127 20.4353 9.47127 20.3302V13.5873H7.488C7.38269 13.5873 7.28168 13.5454 7.20721 13.471C7.13275 13.3965 7.09091 13.2955 7.09091 13.1902V10.0156C7.09091 9.79745 7.26873 9.61964 7.488 9.61964H9.47127V6.84327Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26979\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on Facebook<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fen%2Fressourcen%2Fmarktplatzland-deutschland-der-guide-fuer-marken%2F\" class=\"section__social--button section__social--button--twitter\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on X\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26989)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C1.95367 0 0 1.95367 0 4.36364V19.6364C0 22.0463 1.95367 24 4.36364 24H19.6364C22.0463 24 24 22.0463 24 19.6364V4.36364C24 1.95367 22.0463 0 19.6364 0H4.36364ZM3.99896 3.81818C3.80765 3.88939 3.64624 4.03101 3.55203 4.21996C3.41361 4.4976 3.44412 4.82966 3.63083 5.07743L9.75539 13.205L3.30167 20.1257C3.28475 20.144 3.26882 20.1626 3.25387 20.1818H5.48686L10.7554 14.532L14.8063 19.9078C14.9013 20.0338 15.0291 20.1279 15.1732 20.1818H19.9976C20.1883 20.1105 20.3493 19.9691 20.4432 19.7805C20.5816 19.5028 20.5512 19.1708 20.3644 18.923L14.2399 10.7954L20.7461 3.81818H18.5087L13.2398 9.46835L9.18895 4.09263C9.09372 3.96627 8.96535 3.87197 8.82076 3.81818H3.99896ZM15.8677 18.5973L5.92527 5.40321H8.12758L18.07 18.5973H15.8677Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26989\">\n<rect width=\"24\" height=\"24\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on X<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fen%2Fressourcen%2Fmarktplatzland-deutschland-der-guide-fuer-marken%2F&#038;title=Marktplatzland+Deutschland%3A+Guide+f%C3%BCr+Marken\" class=\"section__social--button section__social--button--linkedin\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Share on LinkedIn\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26983)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM5.67818 7.53818C6.17148 7.53818 6.64458 7.34222 6.9934 6.9934C7.34222 6.64458 7.53818 6.17148 7.53818 5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Share on LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Link kopieren\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Link kopieren<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketplaces are a growth engine for brands in Germany. This guide shows you which platforms are worthwhile \u2013 and how clean product data boosts visibility and conversion.<\/p>","protected":false},"featured_media":4034,"template":"single-ressource","meta":{"_acf_changed":false},"visible_languages":[121,122],"ressource-category":[17],"class_list":["post-4033","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","visible_languages-en","ressource-category-news-insights"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/en\/wp-json\/wp\/v2\/ressource\/4033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/en\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/en\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.dev.lichtblick.io\/en\/wp-json\/wp\/v2\/media\/4034"}],"wp:attachment":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/en\/wp-json\/wp\/v2\/media?parent=4033"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.dev.lichtblick.io\/en\/wp-json\/wp\/v2\/visible_languages?post=4033"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.dev.lichtblick.io\/en\/wp-json\/wp\/v2\/ressource-category?post=4033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}