{"id":1955,"date":"2026-04-10T11:02:00","date_gmt":"2026-04-10T09:02:00","guid":{"rendered":"https:\/\/channelpilot.dev.lichtblick.io\/?post_type=ressource&#038;p=1955"},"modified":"2026-06-15T16:01:39","modified_gmt":"2026-06-15T14:01:39","slug":"was-ist-agentic-commerce","status":"publish","type":"ressource","link":"https:\/\/channelpilot.dev.lichtblick.io\/es\/ressourcen\/was-ist-agentic-commerce\/","title":{"rendered":"Comercio Agente: Lo que ahora es importante"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Hintergrundbild einer selbstbewussten Frau mit verschr\u00e4nkten Armen, professionell gekleidet.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\">Sophie<\/p>\n            <time datetime=\"2026-04-10\" class=\"section__content--date\">\n                10.04.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Diesen Beitrag teilen:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fes%2Fressourcen%2Fwas-ist-agentic-commerce%2F\" class=\"section__social--button section__social--button--facebook\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Compartir en Facebook\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26979)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM9.47127 6.84327C9.47127 5.89649 9.8473 4.98848 10.5167 4.3189C11.186 3.64933 12.0939 3.27302 13.0407 3.27273H16.2153C16.4335 3.27273 16.6113 3.45055 16.6113 3.66982V6.84327C16.6113 7.06145 16.4335 7.23927 16.2153 7.23927H14.628C14.4718 7.23927 14.317 7.27007 14.1727 7.32989C14.0284 7.38972 13.8972 7.4774 13.7868 7.58793C13.6764 7.69847 13.5888 7.82968 13.5291 7.97407C13.4694 8.11847 13.4388 8.27321 13.4389 8.42945V9.61964H16.2153C16.2755 9.61983 16.3349 9.63372 16.3889 9.66025C16.443 9.68677 16.4903 9.72524 16.5273 9.77274C16.5642 9.82024 16.59 9.87554 16.6024 9.93444C16.6149 9.99334 16.6138 10.0543 16.5993 10.1127L15.8062 13.2873C15.7845 13.3729 15.7349 13.4488 15.6651 13.503C15.5953 13.5572 15.5094 13.5864 15.4211 13.5862H13.4378V20.3302C13.4378 20.4355 13.396 20.5365 13.3215 20.611C13.247 20.6854 13.146 20.7273 13.0407 20.7273H9.86727C9.76215 20.727 9.66143 20.685 9.58719 20.6106C9.51296 20.5361 9.47127 20.4353 9.47127 20.3302V13.5873H7.488C7.38269 13.5873 7.28168 13.5454 7.20721 13.471C7.13275 13.3965 7.09091 13.2955 7.09091 13.1902V10.0156C7.09091 9.79745 7.26873 9.61964 7.488 9.61964H9.47127V6.84327Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26979\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Compartir en Facebook<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fes%2Fressourcen%2Fwas-ist-agentic-commerce%2F\" class=\"section__social--button section__social--button--twitter\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Compartir en X\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26989)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C1.95367 0 0 1.95367 0 4.36364V19.6364C0 22.0463 1.95367 24 4.36364 24H19.6364C22.0463 24 24 22.0463 24 19.6364V4.36364C24 1.95367 22.0463 0 19.6364 0H4.36364ZM3.99896 3.81818C3.80765 3.88939 3.64624 4.03101 3.55203 4.21996C3.41361 4.4976 3.44412 4.82966 3.63083 5.07743L9.75539 13.205L3.30167 20.1257C3.28475 20.144 3.26882 20.1626 3.25387 20.1818H5.48686L10.7554 14.532L14.8063 19.9078C14.9013 20.0338 15.0291 20.1279 15.1732 20.1818H19.9976C20.1883 20.1105 20.3493 19.9691 20.4432 19.7805C20.5816 19.5028 20.5512 19.1708 20.3644 18.923L14.2399 10.7954L20.7461 3.81818H18.5087L13.2398 9.46835L9.18895 4.09263C9.09372 3.96627 8.96535 3.87197 8.82076 3.81818H3.99896ZM15.8677 18.5973L5.92527 5.40321H8.12758L18.07 18.5973H15.8677Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26989\">\n<rect width=\"24\" height=\"24\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Compartir en X<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fes%2Fressourcen%2Fwas-ist-agentic-commerce%2F&#038;title=Agentic+Commerce%3A+Was+jetzt+wichtig+wird\" class=\"section__social--button section__social--button--linkedin\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Compartir en LinkedIn\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26983)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM5.67818 7.53818C6.17148 7.53818 6.64458 7.34222 6.9934 6.9934C7.34222 6.64458 7.53818 6.17148 7.53818 5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Compartir en LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Link kopieren\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Link kopieren<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">Was ist <mark class=\"highlighted\">Comercio Ag\u00e9ntico<\/mark>? Definition, Beispiele und Reality Check zum KI-Shopping<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Agentic Commerce beschreibt ein E-Commerce-Modell, bei dem KI-Agenten Produkte eigenst\u00e4ndig recherchieren, vergleichen und teilweise kaufen. Nutzer:innen formulieren nur noch ein Ziel, die KI \u00fcbernimmt den Rest. Klingt nach Zukunft? Ist es auch \u2013 nur entscheidet sich schon heute, wer davon profitiert: an der Qualit\u00e4t strukturierter Produktdaten.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_header_small.jpg\" alt=\"Comercio Agente: Carrito de compra digital brillante en un flujo de datos, rodeado de iconos de productos como s\u00edmbolo del comercio en l\u00ednea impulsado por IA.\" class=\"wp-image-1956\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_header_small.jpg 1920w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_header_small-664x374.jpg 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_header_small-1360x765.jpg 1360w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_header_small-300x169.jpg 300w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eFinde&nbsp;mir den besten Laptop unter 1.000 \u20ac.\u201c&nbsp;Recherche, Vergleich und Auswahl&nbsp;\u00fcbernimmt die KI.&nbsp;Was lange nach Zukunft klang, wird gerade konkret.&nbsp;Unternehmen wie OpenAI, Shopify oder PayPal treiben das Thema sichtbar voran und testen neue Formen des Einkaufens.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Was ist&nbsp;Agentic&nbsp;Commerce und wie funktioniert es?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beim&nbsp;Agentic&nbsp;Commerce <mark class=\"highlighted\">\u00fcbernimmt eine KI zentrale Teile des Einkaufsprozesses<\/mark> \u2013 zunehmend eigenst\u00e4ndig. Statt sich durch Shops zu klicken, formulieren&nbsp;Nutzer:innen&nbsp;ihr Ziel: Budget, Marke, Kategorie. <br><br>Der Agent analysiert Angebote, gleicht Optionen ab und priorisiert Ergebnisse. Daf\u00fcr greift er auf unterschiedliche Datenquellen zu, bewertet Informationen und leitet daraus konkrete Empfehlungen ab. In&nbsp;ersten&nbsp;Szenarien st\u00f6\u00dft die KI&nbsp;sogar&nbsp;selbst Bestellungen an.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wie entwickelt sich&nbsp;Agentic&nbsp;Commerce aktuell?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"483\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_picture_small-1024x572-1-edited-2.jpg\" alt=\"Agentic Commerce: KI-Shopping-Agent vergleicht Sonnenbrillen-Modelle auf dem Smartphone nach Vorgabe \u201ebeste Sonnenbrille f\u00fcr Herren unter 150 Euro\u201c.\" class=\"wp-image-3191\" style=\"aspect-ratio:1.3333333333333333;object-fit:cover;width:636px;height:auto\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_picture_small-1024x572-1-edited-2.jpg 858w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_picture_small-1024x572-1-edited-2-664x374.jpg 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_picture_small-1024x572-1-edited-2-300x169.jpg 300w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Die Entwicklung nimmt sp\u00fcrbar Fahrt auf.&nbsp;<a href=\"https:\/\/cloud.email.strategyand.pwc.com\/content-form?qs=eyJkZWtJZCI6IjFjMmZmYjU5LTNlNmUtNGQ2OS1hZTAxLWVjMWYzNzA2NmJjZiIsImRla1ZlcnNpb24iOjEsIml2IjoiN0VyU1I4Y2xVbUNGWWgxWlVNNXNpdz09IiwiY2lwaGVyVGV4dCI6Ikh0dDV1Qk9JQkNKeEVBYzFNMlRNanM2eFdLZnBLdVZGeXNaODhucHd0dU5XaVZnVjc5STl0Q2gzbHBaemRYdmFXRDhGVDNhRFh5R3FaY2lIZXhGWmttTGtGNnJPaG5Idm16R3FZdkFiYVg0RzlpalJKWGFFREcxODRMU2NoU1cvNW5xTWFnenk4eEpBWVZpTmluaHQvazhhdDBudTZRUUhhVzU5UXV4SzBrZkhKVkpnaFdJZFdWRE9iSXM9IiwiYXV0aFRhZyI6ImluaHQvazhhdDBudTZRUUhhVzU5UWc9PSJ9\" target=\"_blank\" rel=\"noopener\">Laut PWC<\/a>&nbsp;k\u00f6nnten bis zu 15 Prozent des europ\u00e4ischen E-Commerce-Umsatzes bis 2030 durch KI-Agenten beeinflusst werden.<br><br>Auch auf H\u00e4ndlerseite passiert einiges: Rund jeder zweite&nbsp;Retailer&nbsp;besch\u00e4ftigt sich bereits mit&nbsp;Agentic&nbsp;AI, etwa 20 Prozent setzen erste L\u00f6sungen ein.&nbsp;&nbsp;&nbsp;<br><br>Parallel dazu ver\u00e4ndert sich, wie Produktsuche \u00fcberhaupt beginnt. Klassische Einstiegspunkte wie Google, Shops oder Marktpl\u00e4tze werden zunehmend durch KI-Plattformen wie&nbsp;ChatGPT&nbsp;und&nbsp;Google Gemini&nbsp;erg\u00e4nzt.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Ralf.png\" class=\"attachment-full size-full\" alt=\"Hombre con vestimenta de negocios sonriendo amablemente, ideal para presentaciones profesionales y negocios.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Ralf.png 400w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Ralf-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u201eIm Bereich der Product Discovery verschiebt sich der Einstiegspunkt: Statt klassischer Shops und Marktpl\u00e4tze treten zunehmend KI-gest\u00fctzte Interfaces in den Vordergrund. Shops bleiben zentral \u2013 entwickeln sich aber st\u00e4rker zum Ort der Transaktion, nicht mehr zum prim\u00e4ren Startpunkt der Produktsuche.\u201c\r\n\r\n<br>\r\n<br>Ralf Priemer\r\n<br>CEO Channel Pilot Solutions<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<section class=\"single-faq align wp-block-lb-single-faq\">\n    <div class=\"section__body\">\n            <\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group has-warm-grey-background-color has-background is-layout-constrained wp-container-core-group-is-layout-df3e69da wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;padding-top:var(--wp--preset--spacing--24-24);padding-right:var(--wp--preset--spacing--24-24);padding-bottom:var(--wp--preset--spacing--24-24);padding-left:var(--wp--preset--spacing--24-24)\">\n<h2 class=\"wp-block-heading has-copy-l-font-size\">Was bedeutet \u201eagentic\u201c?<\/h2>\n\n\n\n<p class=\"has-copy-m-font-size wp-block-paragraph\">\u201eAgentic\u201c beschreibt Systeme, die eigenst\u00e4ndig handeln. Hei\u00dft konkret: Ziele verstehen, Entscheidungen treffen, Aktionen ausf\u00fchren.&nbsp;Im E-Commerce wird daraus ein digitaler Einkaufsagent. Statt nur Befehle abzuarbeiten, interpretiert die KI eine Anfrage und entwickelt selbstst\u00e4ndig einen L\u00f6sungsweg.&nbsp;<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Welche Bezahlmethoden sind m\u00f6glich?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Damit KI-Agenten einkaufen k\u00f6nnen, m\u00fcssen Zahlungsprozesse automatisiert ablaufen. Denkbar sind digitale Wallets, gespeicherte Zahlungsprofile oder&nbsp;tokenbasierte&nbsp;Freigaben. Unternehmen wie PayPal testen solche Modelle bereits. Gleichzeitig&nbsp;bleiben Sicherheit und Regulierung zentrale Themen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Welche Vorteile bietet&nbsp;Agentic&nbsp;Commerce f\u00fcr H\u00e4ndler?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr H\u00e4ndler <mark class=\"highlighted\">entsteht eine neue Discovery-Schicht im E-Commerce<\/mark>. Produkte werden nicht mehr nur \u00fcber Google oder Marktpl\u00e4tze gefunden, sondern auch \u00fcber Systeme, die Angebote eigenst\u00e4ndig analysieren und priorisieren.&nbsp;<br><br>Damit verschiebt sich der Fokus:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nicht das&nbsp;Shop-Frontend entscheidet \u00fcber Sichtbarkeit, sondern die&nbsp;Qualit\u00e4t der Produktdaten.&nbsp;&nbsp;<\/li>\n\n\n\n<li>KI-Agenten arbeiten nicht mit Landingpages, sondern mit strukturierten Informationen: Eigenschaften, Preise, Verf\u00fcgbarkeiten.&nbsp;<\/li>\n\n\n\n<li>Je besser diese Daten aufbereitet sind, desto h\u00f6her die Chance, in Empfehlungen aufzutauchen.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-primary-green-90-color has-text-color has-link-color wp-elements-6b361dcb6b0f8ed4c0822909494607d1 wp-block-paragraph\">Wie gut sind Deine Produktdaten optimiert? Unsere Experten machen den Check.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.dev.lichtblick.io\/es\/\">Jetzt informieren<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <section class=\"align wp-block-lb-banner-reviews\">\n        <div class=\"container\">\n            <div class=\"section-body\">\n                <div class=\"section-columns\">\n                    <div class=\"section-content-wrapper\">\n                                                <div class=\"section-content\">\n                                                            <h2 class=\"section-content__title\">\n                                    Wie gut sind Deine Produktdaten optimiert?                                <\/h2>\n                                                                                        <p class=\"section-content__text copy-l\">\n                                    Unsere Experten machen den Check.                                <\/p>\n                                                    <\/div>\n                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Welche Herausforderungen bringt&nbsp;Agentic&nbsp;Commerce mit sich?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Produktinformationen stammen h\u00e4ufig aus unterschiedlichen Systemen, liegen in verschiedenen Formaten vor und sind nicht konsistent. Damit KI-Agenten Angebote zuverl\u00e4ssig vergleichen k\u00f6nnen, m\u00fcssen diese Daten vereinheitlicht und angereichert werden.&nbsp;Der zentrale Engpass bleibt&nbsp;damit&nbsp;die Datenqualit\u00e4t.&nbsp;<br><br>Dazu kommen weitere Herausforderungen:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vertrauen in automatisierte Entscheidungen&nbsp;&nbsp;<\/li>\n\n\n\n<li>Payment-Sicherheit&nbsp;&nbsp;<\/li>\n\n\n\n<li>regulatorische Anforderungen&nbsp;&nbsp;<\/li>\n\n\n\n<li>Integration in bestehende Systemlandschaften&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Reality Check: Wie nah sind wir wirklich an Agentic&nbsp;Commerce?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agentic&nbsp;Commerce entwickelt sich dynamisch \u2013 erste Anwendungen&nbsp;sind bereits sichtbar, das Potenzial ist gro\u00df. Gleichzeitig bleibt&nbsp;die Umsetzung&nbsp;komplex. Ein Spannungsfeld wird dabei besonders deutlich: W\u00e4hrend&nbsp;Agentic&nbsp;Commerce auf offene Produktdaten angewiesen ist,<em>&nbsp;<\/em><a href=\"https:\/\/www.practicalecommerce.com\/why-marketplaces-block-ai-shopping-agents#:~:text=Autonomous%20AI%20shopping%20agents%20threaten%20the%20role,marketplaces%20in%20product%20discovery%2C%20advertising%2C%20and%20transactions.\" target=\"_blank\" rel=\"noopener\">versuchen gro\u00dfe Marktpl\u00e4tze zunehmend, den Zugriff durch externe KI-Agenten zu kontrollieren<\/a>.&nbsp;<br><br>Plattformen wie Amazon und eBay gehen bereits aktiv gegen autonome Shopping-Agenten vor \u2013 etwa durch rechtliche Schritte, angepasste Nutzungsbedingungen oder Einschr\u00e4nkungen beim Zugriff. Hintergrund ist vor allem der Wunsch, zentrale Wertsch\u00f6pfungsbereiche wie Produktsuche, Werbung und Transaktionen nicht aus der Hand zu geben. <br><br>Gleichzeitig deutet sich an, dass der Zugang k\u00fcnftig st\u00e4rker \u00fcber kontrollierte Schnittstellen, Partnerschaften und APIs geregelt wird \u2013 statt \u00fcber offene Web-Zugriffe. Die Folge: Der freie Zugang zu Produktdaten wird eingeschr\u00e4nkt. F\u00fcr H\u00e4ndler wird es damit umso wichtiger, strukturierte und gezielt bereitgestellte Datenfeeds zu nutzen, um in&nbsp;agentischen&nbsp;Systemen sichtbar zu bleiben.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Weitere Infos zum Thema Produktdaten Optimierung findest&nbsp;Du&nbsp;<a href=\"https:\/\/channelpilot.com\/de\/produktdaten\/\" target=\"_blank\" rel=\"noreferrer noopener\">hier<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-primary-green-90-color has-text-color has-link-color wp-elements-3a811dde5004a1b22d1ba8633692821d wp-block-paragraph\">Noch Fragen? Dann&nbsp;sprich&nbsp;unsere Experten gerne an!&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.dev.lichtblick.io\/es\/kontakt\/\">Sprich mit uns<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<section class=\"single-faq align wp-block-lb-single-faq\">\n    <div class=\"section__body\">\n            <\/div>\n<\/section>\n\n\n<section class=\"single-faq align wp-block-lb-single-faq\">\n    <div class=\"section__body\">\n                <div class=\"section__content\">\n                <div class=\"section__content--category\">\n                    <div class=\"section__content--category__item-container\">\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">\u00bfEs el comercio agentivo lo mismo que la IA agentiva?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>No del todo, aunque los t\u00e9rminos a menudo se confunden. La IA agentiva describe fundamentalmente sistemas de IA que pueden actuar de forma independiente, tomar decisiones y ejecutar acciones. El comercio agentivo es una aplicaci\u00f3n concreta de esto en el comercio electr\u00f3nico.<\/p>\n<p>Aqu\u00ed las empresas utilizan esta tecnolog\u00eda para automatizar procesos como la b\u00fasqueda, comparaci\u00f3n o selecci\u00f3n de productos. La diferencia es, por lo tanto, sencilla: la IA agentiva es el principio, el comercio agentivo es el caso de uso en el comercio en l\u00ednea.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">Comercio Agente vs. Comercio Electr\u00f3nico Cl\u00e1sico<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>La diferencia radica menos en la consulta, sino en qui\u00e9n se encarga del trabajo.<\/p>\n<p>En el comercio electr\u00f3nico cl\u00e1sico, los usuarios buscan productos, comparan ofertas y toman decisiones por s\u00ed mismos. En el comercio ag\u00e9nico, esta parte se traslada:<\/p>\n<ol>\n<li>Formular objetivo<\/li>\n<li>La IA analiza ofertas<\/li>\n<li>Los productos son evaluados<\/li>\n<li>La recomendaci\u00f3n surge<\/li>\n<li>Opcional de compra por la IA<\/li>\n<\/ol>\n<p>El enfoque cambia as\u00ed notablemente: de la b\u00fasqueda manual a la l\u00f3gica de decisi\u00f3n automatizada.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">\u00bfC\u00f3mo toma decisiones de compra un agente de IA?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>Un agente de IA eval\u00faa m\u00faltiples factores simult\u00e1neamente, ponder\u00e1ndolos de manera diferente seg\u00fan el contexto. Estos incluyen, entre otros, precio, rese\u00f1as de productos, tiempo de entrega, costos de env\u00edo o preferencias individuales.<\/p>\n<p>En lugar de simplemente seleccionar la oferta m\u00e1s barata, la IA determina la mejor opci\u00f3n general para una consulta espec\u00edfica. El resultado no es una selecci\u00f3n aleatoria, sino una recomendaci\u00f3n priorizada basada en datos estructurados.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">\u00bfC\u00f3mo funciona t\u00e9cnicamente un agente de comercio agentic?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>En el n\u00facleo se encuentra un agente de IA que interpreta las solicitudes del usuario y toma decisiones basadas en ellas. Para ello, accede a diversas fuentes de datos, como&nbsp;<a href=\"https:\/\/channelpilot.dev.lichtblick.io\/es\/integraciones\/?cat=marktplaetze\">Plazas de mercado<\/a>, feeds de productos o bases de datos internas. La IA analiza esta informaci\u00f3n, compara ofertas y crea una recomendaci\u00f3n a partir de ella.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">\u00bfQu\u00e9 es un Protocolo de Comercio Ag\u00e9ntico?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>Un Protocolo de Comercio Agentico describe interfaces t\u00e9cnicas a trav\u00e9s de las cuales los agentes de IA se comunican con tiendas, mercados u otros sistemas.<\/p>\n<p>A trav\u00e9s de dichos protocolos, se pueden consultar de forma estandarizada datos de productos, precios o disponibilidades. El objetivo es que los agentes de IA puedan procesar informaci\u00f3n de manera eficiente y derivar de ella decisiones fundamentadas.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">\u00bfComprar\u00e1 la IA por nosotros en el futuro?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>En parte s\u00ed, al menos en ciertos escenarios. Los agentes de IA ya pueden ayudar en la b\u00fasqueda de productos y la toma de decisiones, y esta funci\u00f3n se expandir\u00e1 a\u00fan m\u00e1s.<\/p>\n<p>Las compras totalmente automatizadas, en las que la IA realiza pedidos de forma independiente, siguen siendo la excepci\u00f3n por el momento. Aqu\u00ed, la confianza, la seguridad y el control desempe\u00f1an un papel crucial.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">\u00bfPor qu\u00e9 los datos estructurados de productos son la base del comercio ag\u00e9ntico?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>El comercio ag\u00e9ntico no funciona sin datos de productos estructurados. Los agentes de IA toman decisiones basadas en informaci\u00f3n legible por m\u00e1quinas. En la pr\u00e1ctica, sin embargo, estos datos provienen de diferentes fuentes, est\u00e1n en diferentes formatos y, a menudo, no son consistentes. Para que los agentes de IA puedan comparar de manera confiable, los datos del producto deben ser estandarizados, enriquecidos y proporcionados de manera consistente.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">\u00bfEl comercio agentizado est\u00e1 cambiando el SEO?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>S\u00ed, y notablemente. Cuando los agentes de IA seleccionan productos, el enfoque se desplaza de los sitios web cl\u00e1sicos a los datos estructurados y legibles por m\u00e1quinas.<\/p>\n<p>Para las empresas, esto significa: la visibilidad ya no se crea solo a trav\u00e9s de contenidos y clasificaciones, sino cada vez m\u00e1s a trav\u00e9s de la calidad y disponibilidad de los datos del producto. Quienes trabajen de forma impecable en este aspecto seguir\u00e1n siendo visibles en un entorno agencial.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"single-faq align wp-block-lb-single-faq\">\n    <div class=\"section__body\">\n            <\/div>\n<\/section>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Diesen Beitrag teilen:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fes%2Fressourcen%2Fwas-ist-agentic-commerce%2F\" class=\"section__social--button section__social--button--facebook\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Compartir en Facebook\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26979)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM9.47127 6.84327C9.47127 5.89649 9.8473 4.98848 10.5167 4.3189C11.186 3.64933 12.0939 3.27302 13.0407 3.27273H16.2153C16.4335 3.27273 16.6113 3.45055 16.6113 3.66982V6.84327C16.6113 7.06145 16.4335 7.23927 16.2153 7.23927H14.628C14.4718 7.23927 14.317 7.27007 14.1727 7.32989C14.0284 7.38972 13.8972 7.4774 13.7868 7.58793C13.6764 7.69847 13.5888 7.82968 13.5291 7.97407C13.4694 8.11847 13.4388 8.27321 13.4389 8.42945V9.61964H16.2153C16.2755 9.61983 16.3349 9.63372 16.3889 9.66025C16.443 9.68677 16.4903 9.72524 16.5273 9.77274C16.5642 9.82024 16.59 9.87554 16.6024 9.93444C16.6149 9.99334 16.6138 10.0543 16.5993 10.1127L15.8062 13.2873C15.7845 13.3729 15.7349 13.4488 15.6651 13.503C15.5953 13.5572 15.5094 13.5864 15.4211 13.5862H13.4378V20.3302C13.4378 20.4355 13.396 20.5365 13.3215 20.611C13.247 20.6854 13.146 20.7273 13.0407 20.7273H9.86727C9.76215 20.727 9.66143 20.685 9.58719 20.6106C9.51296 20.5361 9.47127 20.4353 9.47127 20.3302V13.5873H7.488C7.38269 13.5873 7.28168 13.5454 7.20721 13.471C7.13275 13.3965 7.09091 13.2955 7.09091 13.1902V10.0156C7.09091 9.79745 7.26873 9.61964 7.488 9.61964H9.47127V6.84327Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26979\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Compartir en Facebook<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fes%2Fressourcen%2Fwas-ist-agentic-commerce%2F\" class=\"section__social--button section__social--button--twitter\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Compartir en X\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26989)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C1.95367 0 0 1.95367 0 4.36364V19.6364C0 22.0463 1.95367 24 4.36364 24H19.6364C22.0463 24 24 22.0463 24 19.6364V4.36364C24 1.95367 22.0463 0 19.6364 0H4.36364ZM3.99896 3.81818C3.80765 3.88939 3.64624 4.03101 3.55203 4.21996C3.41361 4.4976 3.44412 4.82966 3.63083 5.07743L9.75539 13.205L3.30167 20.1257C3.28475 20.144 3.26882 20.1626 3.25387 20.1818H5.48686L10.7554 14.532L14.8063 19.9078C14.9013 20.0338 15.0291 20.1279 15.1732 20.1818H19.9976C20.1883 20.1105 20.3493 19.9691 20.4432 19.7805C20.5816 19.5028 20.5512 19.1708 20.3644 18.923L14.2399 10.7954L20.7461 3.81818H18.5087L13.2398 9.46835L9.18895 4.09263C9.09372 3.96627 8.96535 3.87197 8.82076 3.81818H3.99896ZM15.8677 18.5973L5.92527 5.40321H8.12758L18.07 18.5973H15.8677Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26989\">\n<rect width=\"24\" height=\"24\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Compartir en X<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Fes%2Fressourcen%2Fwas-ist-agentic-commerce%2F&#038;title=Agentic+Commerce%3A+Was+jetzt+wichtig+wird\" class=\"section__social--button section__social--button--linkedin\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Compartir en LinkedIn\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26983)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM5.67818 7.53818C6.17148 7.53818 6.64458 7.34222 6.9934 6.9934C7.34222 6.64458 7.53818 6.17148 7.53818 5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Compartir en LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Link kopieren\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Link kopieren<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El dise\u00f1o de la tienda pasa a un segundo plano, los datos del producto se vuelven cruciales: as\u00ed es como el comercio ag\u00e9ntico est\u00e1 cambiando la b\u00fasqueda de productos, con ejemplos y una evaluaci\u00f3n honesta de la realidad.<\/p>","protected":false},"featured_media":1956,"template":"single-ressource","meta":{"_acf_changed":false},"visible_languages":[121],"ressource-category":[17],"class_list":["post-1955","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","ressource-category-news-insights"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/es\/wp-json\/wp\/v2\/ressource\/1955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/es\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/es\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.dev.lichtblick.io\/es\/wp-json\/wp\/v2\/media\/1956"}],"wp:attachment":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/es\/wp-json\/wp\/v2\/media?parent=1955"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.dev.lichtblick.io\/es\/wp-json\/wp\/v2\/visible_languages?post=1955"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.dev.lichtblick.io\/es\/wp-json\/wp\/v2\/ressource-category?post=1955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}