{"id":3309,"date":"2026-05-28T20:06:00","date_gmt":"2026-05-28T18:06:00","guid":{"rendered":"https:\/\/channelpilot.dev.lichtblick.io\/?post_type=ressource&#038;p=3309"},"modified":"2026-06-17T15:49:30","modified_gmt":"2026-06-17T13:49:30","slug":"pdpaola-gestiona-feeds-multicanal-en-20-canales-y-8-paises","status":"publish","type":"ressource","link":"https:\/\/channelpilot.dev.lichtblick.io\/es\/ressourcen\/pdpaola-gestion-feeds-multicanal-20-canales-8-paises\/","title":{"rendered":"PdPaola se expande a 20 canales con un feed"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Jose.png\" class=\"attachment-full size-full\" alt=\"Retrato de hombre con gafas y barba, viste una camiseta negra con el texto &quot;Channel Pilot Pro&quot;.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Jose.png 400w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Jose-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\">Jos\u00e9 Antonio<\/p>\n            <time datetime=\"2026-05-28\" class=\"section__content--date\">\n                28.05.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p 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5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Link kopieren<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">C\u00f3mo PdPaola escal\u00f3 su cat\u00e1logo de producto a casi 20 canales en 8 pa\u00edses con Channel Pilot Pro<\/h1>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/blog_header_caseStudy_PDPaola-768x432-1.jpg\" alt=\"Elegantes mujeres con joyas, primer plano, accesorios de moda, elegantes y modernos.\" class=\"wp-image-3310\" style=\"width:1332px;height:auto\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/blog_header_caseStudy_PDPaola-768x432-1.jpg 768w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/blog_header_caseStudy_PDPaola-768x432-1-664x374.jpg 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/blog_header_caseStudy_PDPaola-768x432-1-300x169.jpg 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/blog_header_caseStudy_PDPaola-768x432-1-18x10.jpg 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark class=\"highlighted\">C\u00f3mo PdPaola logr\u00f3 agilidad operativa, autonom\u00eda del equipo de marketing y mayor visibilidad multicanal con una \u00fanica plataforma de datos de producto.<\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PdPaola, un referente mundial en joyer\u00eda contempor\u00e1nea nacido en Barcelona, transform\u00f3 la forma en que gestiona y publica su cat\u00e1logo de productos. Con presencia activa en 8 mercados internacionales y casi 20 canales de marketing, el equipo necesitaba una soluci\u00f3n que les permitiera centralizar, optimizar y publicar sus datos de producto con agilidad, sin depender de recursos t\u00e9cnicos para cada ajuste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al adoptar el m\u00f3dulo Feed Engine de Channel Pilot Pro, PdPaola logr\u00f3 plena autonom\u00eda operativa para el equipo de marketing, automatizaci\u00f3n de la l\u00f3gica de feeds en todos sus mercados y una aceleraci\u00f3n significativa en los ciclos de activaci\u00f3n de nuevos canales. En cuesti\u00f3n de meses, obtuvieron mejoras medibles en el rendimiento, mayor visibilidad del cat\u00e1logo y una reducci\u00f3n dr\u00e1stica del tiempo de gesti\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"351\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44-1360x351.png\" alt=\"Infograf\u00eda con categor\u00edas codificadas por color para el \u00e9xito del comercio electr\u00f3nico.\" class=\"wp-image-4023\" style=\"aspect-ratio:3.8746662307231214;width:895px;height:auto\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44-1360x351.png 1360w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44-664x171.png 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44-300x77.png 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44-18x5.png 18w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44.png 1964w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Too many markets, too many channels, too little time<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gestionar un cat\u00e1logo en constante crecimiento a trav\u00e9s de 8 mercados y casi 20 canales digitales se hab\u00eda convertido en un proceso cada vez m\u00e1s complejo para PdPaola. Cada mercado, cada canal y cada campa\u00f1a requer\u00eda estructuras de datos diferentes, ajustes manuales y una coordinaci\u00f3n constante con el equipo t\u00e9cnico. Esto no solo ralentizaba las operaciones, sino que limitaba la capacidad del equipo de marketing de escalar campa\u00f1as con la velocidad y precisi\u00f3n necesarias. En resumen, PdPaola se enfrentaba a los siguientes retos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Datos de producto incoherentes entre los distintos mercados y canales internacionales.<\/li>\n\n\n\n<li>Alto esfuerzo manual para gestionar y optimizar m\u00faltiples feeds de producto.<\/li>\n\n\n\n<li>Escasa visibilidad sobre los factores de rendimiento relacionados con los feeds.<\/li>\n\n\n\n<li>Dependencia excesiva del equipo t\u00e9cnico para realizar peque\u00f1os ajustes en los feeds, lo que limitaba la agilidad operativa y ralentizaba la puesta en marcha de nuevos canales y campa\u00f1as.<\/li>\n\n\n\n<li>Dificultad para adaptar el contenido del producto a los requisitos espec\u00edficos de cada canal y pa\u00eds de manera eficiente.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Un motor de datos unificado para impulsar el crecimiento multicanal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Channel Pilot Solutions proporcion\u00f3 una plataforma \u00fanica para centralizar, optimizar y aprovechar los datos de producto en todos los canales digitales de PdPaola, lo que les permiti\u00f3 sustituir los flujos de trabajo fragmentados por un motor de datos de producto unificado, escalable y totalmente automatizado. La propuesta de Channel Pilot:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modelo unificado de datos de producto como \u00fanica fuente de datos.<\/li>\n\n\n\n<li>Enriquecimiento y normalizaci\u00f3n automatizada de los datos de los productos.<\/li>\n\n\n\n<li>Centralized control of feeds and performance logic.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tema destacado: Gestor de f\u00f3rmulas con IA \u2014 del dato en bruto al feed listo para publicar&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias a Channel Pilot Pro, PdPaola pudo gestionar m\u00faltiples feeds internacionales, cada uno de ellos adaptado con precisi\u00f3n a los requisitos espec\u00edficos de cada canal y pa\u00eds.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exclusiones automatizadas y filtrado por canal basado en la l\u00f3gica empresarial y las pol\u00edticas comerciales.<\/li>\n\n\n\n<li>Creaci\u00f3n de etiquetas personalizadas din\u00e1micas para adaptar la visibilidad del producto a los objetivos comerciales internos.<\/li>\n\n\n\n<li>Mayor relevancia de los datos y ciclos de optimizaci\u00f3n m\u00e1s r\u00e1pidos, con una dependencia significativamente menor de los equipos t\u00e9cnicos.<\/li>\n<\/ul>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Hombre con camiseta blanca sobre un fondo gris.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-scaled.jpg 2048w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-664x830.jpg 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-1360x1700.jpg 1360w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-300x375.jpg 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-10x12.jpg 10w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u00abAl a\u00f1adir un \u00fanico campo de datos estrat\u00e9gico a nuestra fuente principal, el equipo de marketing pudo implementar y ampliar de forma aut\u00f3noma una nueva l\u00f3gica comercial en m\u00faltiples canales internacionales. Esto nos permiti\u00f3 personalizar y lanzar campa\u00f1as espec\u00edficas para cada mercado con total autonom\u00eda, sin necesidad de intervenci\u00f3n t\u00e9cnica adicional una vez disponibles los datos iniciales.\u00bb\r\n<br>\r\n<br>\r\nPol Alberola\r\n<br>\r\nResponsable de comercio electr\u00f3nico en PdPaola<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Resultado: impacto medible desde los primeros meses&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PdPaola logr\u00f3 mejoras significativas en el rendimiento poco despu\u00e9s de implementar Channel Pilot Pro. Una mayor automatizaci\u00f3n y unos datos de producto m\u00e1s limpios y adaptados a cada canal se tradujeron directamente en una mayor visibilidad, una mayor eficiencia y un mejor retorno de la inversi\u00f3n en todos los mercados.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mayor ROI en los canales de rendimiento gracias a feeds de mayor calidad.<\/li>\n\n\n\n<li>Reducci\u00f3n significativa del tiempo dedicado a la gesti\u00f3n del cat\u00e1logo, lo que libera recursos del equipo.<\/li>\n\n\n\n<li>Mayor autonom\u00eda del equipo de marketing, que ahora opera sin depender del equipo t\u00e9cnico.<\/li>\n\n\n\n<li>Aumento de la visibilidad del cat\u00e1logo en todos los canales activos.<\/li>\n\n\n\n<li>Capacidad para expandirse a nuevos mercados reutilizando la l\u00f3gica de reglas ya configurada.<\/li>\n<\/ul>\n\n\n    <div class=\"align wp-block-lb-featured-list\">\n        <div class=\"container container-single\">\n            <div class=\"section__body\">\n                                    <div class=\"section__item\">\n                                                                            <div class=\"section__item--content\">\n                                                                    <span class=\"section__item--content__title heading-second-m\">+ROI<\/span>\n                                                                                                    <p class=\"section__item--content__text copy-l\">Return on investment<\/p>\n                                                            <\/div>\n                                            <\/div>\n                                    <div class=\"section__item\">\n                                                                            <div class=\"section__item--content\">\n                                                                    <span class=\"section__item--content__title heading-second-m\">-60%<\/span>\n                                                                                                    <p class=\"section__item--content__text copy-l\">Tiempo de gesti\u00f3n del cat\u00e1logo<\/p>\n                                                            <\/div>\n                                            <\/div>\n                                    <div class=\"section__item\">\n                                                                            <div class=\"section__item--content\">\n                                                                    <span class=\"section__item--content__title heading-second-m\">~20<\/span>\n                                                                                                    <p class=\"section__item--content__text copy-l\">Canales activos en 18 mercados<\/p>\n                                                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Hombre con camiseta blanca sobre un fondo gris.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-scaled.jpg 2048w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-664x830.jpg 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-1360x1700.jpg 1360w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-300x375.jpg 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-10x12.jpg 10w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u00abChannel Pilot Pro nos ha proporcionado la autonom\u00eda que necesit\u00e1bamos para gestionar nuestro cat\u00e1logo a escala global. Gracias al gestor de f\u00f3rmulas con IA, podemos optimizar y publicar nuestros productos en casi 20 canales y 8 mercados con una agilidad que antes era impensable. Adem\u00e1s, el equipo de asistencia siempre est\u00e1 disponible y responde con rapidez, lo que nos da mucha tranquilidad.\u00bb\r\n<br>\r\n<br>\r\nPol Alberola\r\n<br>\r\nResponsable de comercio electr\u00f3nico en PdPaola<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 una plataforma unificada como Channel Pilot Pro marca la diferencia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La experiencia de PdPaola demuestra claramente que reducir las dependencias t\u00e9cnicas acelera significativamente la ejecuci\u00f3n. Una plataforma unificada es esencial para gestionar de forma eficiente cat\u00e1logos de productos grandes y complejos. Tambi\u00e9n qued\u00f3 patente que los feeds de alto rendimiento requieren datos de producto adaptados a los requisitos espec\u00edficos de cada mercado y canal. Por \u00faltimo, los flujos de trabajo optimizados permiten una expansi\u00f3n internacional m\u00e1s r\u00e1pida y fiable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, PdPaola destaca el valor a\u00f1adido del equipo de asistencia de Channel Pilot, siempre disponible por correo electr\u00f3nico y por tel\u00e9fono, que ofrece un acompa\u00f1amiento personalizado que marca una diferencia real en el d\u00eda a d\u00eda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La plataforma y los m\u00f3dulos utilizados en la transformaci\u00f3n de PdPaola<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1165\" height=\"378\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.52.01.png\" alt=\"Gesti\u00f3n de datos y optimizaci\u00f3n de feeds para plataformas de comercio electr\u00f3nico.\" class=\"wp-image-4027\" style=\"width:1047px;height:auto\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.52.01.png 1165w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.52.01-664x215.png 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.52.01-300x97.png 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.52.01-18x6.png 18w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-primary-green-90-color has-text-color has-link-color wp-elements-9dfc00df682a88ed4fcdef1c817f8cf5 wp-block-paragraph\">\u00bfListo para obtener resultados similares? 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IT.<\/p>","protected":false},"featured_media":3310,"template":"single-ressource","meta":{"_acf_changed":true},"visible_languages":[123],"ressource-category":[20],"class_list":["post-3309","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-es","ressource-category-success-stories"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/es\/wp-json\/wp\/v2\/ressource\/3309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/es\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/es\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.dev.lichtblick.io\/es\/wp-json\/wp\/v2\/media\/3310"}],"wp:attachment":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/es\/wp-json\/wp\/v2\/media?parent=3309"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.dev.lichtblick.io\/es\/wp-json\/wp\/v2\/visible_languages?post=3309"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.dev.lichtblick.io\/es\/wp-json\/wp\/v2\/ressource-category?post=3309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}