{"id":1955,"date":"2026-04-10T11:02:00","date_gmt":"2026-04-10T09:02:00","guid":{"rendered":"https:\/\/channelpilot.dev.lichtblick.io\/?post_type=ressource&#038;p=1955"},"modified":"2026-06-15T16:01:39","modified_gmt":"2026-06-15T14:01:39","slug":"was-ist-agentic-commerce","status":"publish","type":"ressource","link":"https:\/\/channelpilot.dev.lichtblick.io\/fr\/ressourcen\/was-ist-agentic-commerce\/","title":{"rendered":"Commerce agentiel : ce qui devient important maintenant"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Hintergrundbild einer selbstbewussten Frau mit verschr\u00e4nkten Armen, professionell gekleidet.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\">Sophie<\/p>\n            <time datetime=\"2026-04-10\" class=\"section__content--date\">\n                10.04.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Diesen Beitrag teilen:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Ffr%2Fressourcen%2Fwas-ist-agentic-commerce%2F\" class=\"section__social--button section__social--button--facebook\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Partager sur Facebook\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26979)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM9.47127 6.84327C9.47127 5.89649 9.8473 4.98848 10.5167 4.3189C11.186 3.64933 12.0939 3.27302 13.0407 3.27273H16.2153C16.4335 3.27273 16.6113 3.45055 16.6113 3.66982V6.84327C16.6113 7.06145 16.4335 7.23927 16.2153 7.23927H14.628C14.4718 7.23927 14.317 7.27007 14.1727 7.32989C14.0284 7.38972 13.8972 7.4774 13.7868 7.58793C13.6764 7.69847 13.5888 7.82968 13.5291 7.97407C13.4694 8.11847 13.4388 8.27321 13.4389 8.42945V9.61964H16.2153C16.2755 9.61983 16.3349 9.63372 16.3889 9.66025C16.443 9.68677 16.4903 9.72524 16.5273 9.77274C16.5642 9.82024 16.59 9.87554 16.6024 9.93444C16.6149 9.99334 16.6138 10.0543 16.5993 10.1127L15.8062 13.2873C15.7845 13.3729 15.7349 13.4488 15.6651 13.503C15.5953 13.5572 15.5094 13.5864 15.4211 13.5862H13.4378V20.3302C13.4378 20.4355 13.396 20.5365 13.3215 20.611C13.247 20.6854 13.146 20.7273 13.0407 20.7273H9.86727C9.76215 20.727 9.66143 20.685 9.58719 20.6106C9.51296 20.5361 9.47127 20.4353 9.47127 20.3302V13.5873H7.488C7.38269 13.5873 7.28168 13.5454 7.20721 13.471C7.13275 13.3965 7.09091 13.2955 7.09091 13.1902V10.0156C7.09091 9.79745 7.26873 9.61964 7.488 9.61964H9.47127V6.84327Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26979\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Partager sur Facebook<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Ffr%2Fressourcen%2Fwas-ist-agentic-commerce%2F\" class=\"section__social--button section__social--button--twitter\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Partager sur X\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26989)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C1.95367 0 0 1.95367 0 4.36364V19.6364C0 22.0463 1.95367 24 4.36364 24H19.6364C22.0463 24 24 22.0463 24 19.6364V4.36364C24 1.95367 22.0463 0 19.6364 0H4.36364ZM3.99896 3.81818C3.80765 3.88939 3.64624 4.03101 3.55203 4.21996C3.41361 4.4976 3.44412 4.82966 3.63083 5.07743L9.75539 13.205L3.30167 20.1257C3.28475 20.144 3.26882 20.1626 3.25387 20.1818H5.48686L10.7554 14.532L14.8063 19.9078C14.9013 20.0338 15.0291 20.1279 15.1732 20.1818H19.9976C20.1883 20.1105 20.3493 19.9691 20.4432 19.7805C20.5816 19.5028 20.5512 19.1708 20.3644 18.923L14.2399 10.7954L20.7461 3.81818H18.5087L13.2398 9.46835L9.18895 4.09263C9.09372 3.96627 8.96535 3.87197 8.82076 3.81818H3.99896ZM15.8677 18.5973L5.92527 5.40321H8.12758L18.07 18.5973H15.8677Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26989\">\n<rect width=\"24\" height=\"24\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Partager sur X<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Ffr%2Fressourcen%2Fwas-ist-agentic-commerce%2F&#038;title=Agentic+Commerce%3A+Was+jetzt+wichtig+wird\" class=\"section__social--button section__social--button--linkedin\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Partager sur LinkedIn\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26983)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM5.67818 7.53818C6.17148 7.53818 6.64458 7.34222 6.9934 6.9934C7.34222 6.64458 7.53818 6.17148 7.53818 5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Partager sur LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Link kopieren\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Link kopieren<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">Was ist <mark class=\"highlighted\">Commerce par agents<\/mark>? Definition, Beispiele und Reality Check zum KI-Shopping<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Agentic Commerce beschreibt ein E-Commerce-Modell, bei dem KI-Agenten Produkte eigenst\u00e4ndig recherchieren, vergleichen und teilweise kaufen. Nutzer:innen formulieren nur noch ein Ziel, die KI \u00fcbernimmt den Rest. Klingt nach Zukunft? Ist es auch \u2013 nur entscheidet sich schon heute, wer davon profitiert: an der Qualit\u00e4t strukturierter Produktdaten.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_header_small.jpg\" alt=\"Commerce Agentiel : Un chariot de courses num\u00e9rique lumineux dans un flux de donn\u00e9es, entour\u00e9 d&#039;ic\u00f4nes de produits symbolisant le commerce en ligne pilot\u00e9 par l&#039;IA.\" class=\"wp-image-1956\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_header_small.jpg 1920w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_header_small-664x374.jpg 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_header_small-1360x765.jpg 1360w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_header_small-300x169.jpg 300w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eFinde&nbsp;mir den besten Laptop unter 1.000 \u20ac.\u201c&nbsp;Recherche, Vergleich und Auswahl&nbsp;\u00fcbernimmt die KI.&nbsp;Was lange nach Zukunft klang, wird gerade konkret.&nbsp;Unternehmen wie OpenAI, Shopify oder PayPal treiben das Thema sichtbar voran und testen neue Formen des Einkaufens.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Was ist&nbsp;Agentic&nbsp;Commerce und wie funktioniert es?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beim&nbsp;Agentic&nbsp;Commerce <mark class=\"highlighted\">\u00fcbernimmt eine KI zentrale Teile des Einkaufsprozesses<\/mark> \u2013 zunehmend eigenst\u00e4ndig. Statt sich durch Shops zu klicken, formulieren&nbsp;Nutzer:innen&nbsp;ihr Ziel: Budget, Marke, Kategorie. <br><br>Der Agent analysiert Angebote, gleicht Optionen ab und priorisiert Ergebnisse. Daf\u00fcr greift er auf unterschiedliche Datenquellen zu, bewertet Informationen und leitet daraus konkrete Empfehlungen ab. In&nbsp;ersten&nbsp;Szenarien st\u00f6\u00dft die KI&nbsp;sogar&nbsp;selbst Bestellungen an.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wie entwickelt sich&nbsp;Agentic&nbsp;Commerce aktuell?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"858\" height=\"483\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_picture_small-1024x572-1-edited-2.jpg\" alt=\"Agentic Commerce: KI-Shopping-Agent vergleicht Sonnenbrillen-Modelle auf dem Smartphone nach Vorgabe \u201ebeste Sonnenbrille f\u00fcr Herren unter 150 Euro\u201c.\" class=\"wp-image-3191\" style=\"aspect-ratio:1.3333333333333333;object-fit:cover;width:636px;height:auto\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_picture_small-1024x572-1-edited-2.jpg 858w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_picture_small-1024x572-1-edited-2-664x374.jpg 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/agentic_commerce_blog_picture_small-1024x572-1-edited-2-300x169.jpg 300w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Die Entwicklung nimmt sp\u00fcrbar Fahrt auf.&nbsp;<a href=\"https:\/\/cloud.email.strategyand.pwc.com\/content-form?qs=eyJkZWtJZCI6IjFjMmZmYjU5LTNlNmUtNGQ2OS1hZTAxLWVjMWYzNzA2NmJjZiIsImRla1ZlcnNpb24iOjEsIml2IjoiN0VyU1I4Y2xVbUNGWWgxWlVNNXNpdz09IiwiY2lwaGVyVGV4dCI6Ikh0dDV1Qk9JQkNKeEVBYzFNMlRNanM2eFdLZnBLdVZGeXNaODhucHd0dU5XaVZnVjc5STl0Q2gzbHBaemRYdmFXRDhGVDNhRFh5R3FaY2lIZXhGWmttTGtGNnJPaG5Idm16R3FZdkFiYVg0RzlpalJKWGFFREcxODRMU2NoU1cvNW5xTWFnenk4eEpBWVZpTmluaHQvazhhdDBudTZRUUhhVzU5UXV4SzBrZkhKVkpnaFdJZFdWRE9iSXM9IiwiYXV0aFRhZyI6ImluaHQvazhhdDBudTZRUUhhVzU5UWc9PSJ9\" target=\"_blank\" rel=\"noopener\">Laut PWC<\/a>&nbsp;k\u00f6nnten bis zu 15 Prozent des europ\u00e4ischen E-Commerce-Umsatzes bis 2030 durch KI-Agenten beeinflusst werden.<br><br>Auch auf H\u00e4ndlerseite passiert einiges: Rund jeder zweite&nbsp;Retailer&nbsp;besch\u00e4ftigt sich bereits mit&nbsp;Agentic&nbsp;AI, etwa 20 Prozent setzen erste L\u00f6sungen ein.&nbsp;&nbsp;&nbsp;<br><br>Parallel dazu ver\u00e4ndert sich, wie Produktsuche \u00fcberhaupt beginnt. Klassische Einstiegspunkte wie Google, Shops oder Marktpl\u00e4tze werden zunehmend durch KI-Plattformen wie&nbsp;ChatGPT&nbsp;und&nbsp;Google Gemini&nbsp;erg\u00e4nzt.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Ralf.png\" class=\"attachment-full size-full\" alt=\"Homme en tenue d&#039;affaires souriant gentiment, id\u00e9al pour les pr\u00e9sentations professionnelles et les entreprises.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Ralf.png 400w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Ralf-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u201eIm Bereich der Product Discovery verschiebt sich der Einstiegspunkt: Statt klassischer Shops und Marktpl\u00e4tze treten zunehmend KI-gest\u00fctzte Interfaces in den Vordergrund. Shops bleiben zentral \u2013 entwickeln sich aber st\u00e4rker zum Ort der Transaktion, nicht mehr zum prim\u00e4ren Startpunkt der Produktsuche.\u201c\r\n\r\n<br>\r\n<br>Ralf Priemer\r\n<br>CEO Channel Pilot Solutions<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<section class=\"single-faq align wp-block-lb-single-faq\">\n    <div class=\"section__body\">\n            <\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group has-warm-grey-background-color has-background is-layout-constrained wp-container-core-group-is-layout-df3e69da wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;padding-top:var(--wp--preset--spacing--24-24);padding-right:var(--wp--preset--spacing--24-24);padding-bottom:var(--wp--preset--spacing--24-24);padding-left:var(--wp--preset--spacing--24-24)\">\n<h2 class=\"wp-block-heading has-copy-l-font-size\">Was bedeutet \u201eagentic\u201c?<\/h2>\n\n\n\n<p class=\"has-copy-m-font-size wp-block-paragraph\">\u201eAgentic\u201c beschreibt Systeme, die eigenst\u00e4ndig handeln. Hei\u00dft konkret: Ziele verstehen, Entscheidungen treffen, Aktionen ausf\u00fchren.&nbsp;Im E-Commerce wird daraus ein digitaler Einkaufsagent. Statt nur Befehle abzuarbeiten, interpretiert die KI eine Anfrage und entwickelt selbstst\u00e4ndig einen L\u00f6sungsweg.&nbsp;<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Welche Bezahlmethoden sind m\u00f6glich?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Damit KI-Agenten einkaufen k\u00f6nnen, m\u00fcssen Zahlungsprozesse automatisiert ablaufen. Denkbar sind digitale Wallets, gespeicherte Zahlungsprofile oder&nbsp;tokenbasierte&nbsp;Freigaben. Unternehmen wie PayPal testen solche Modelle bereits. Gleichzeitig&nbsp;bleiben Sicherheit und Regulierung zentrale Themen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Welche Vorteile bietet&nbsp;Agentic&nbsp;Commerce f\u00fcr H\u00e4ndler?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr H\u00e4ndler <mark class=\"highlighted\">entsteht eine neue Discovery-Schicht im E-Commerce<\/mark>. Produkte werden nicht mehr nur \u00fcber Google oder Marktpl\u00e4tze gefunden, sondern auch \u00fcber Systeme, die Angebote eigenst\u00e4ndig analysieren und priorisieren.&nbsp;<br><br>Damit verschiebt sich der Fokus:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nicht das&nbsp;Shop-Frontend entscheidet \u00fcber Sichtbarkeit, sondern die&nbsp;Qualit\u00e4t der Produktdaten.&nbsp;&nbsp;<\/li>\n\n\n\n<li>KI-Agenten arbeiten nicht mit Landingpages, sondern mit strukturierten Informationen: Eigenschaften, Preise, Verf\u00fcgbarkeiten.&nbsp;<\/li>\n\n\n\n<li>Je besser diese Daten aufbereitet sind, desto h\u00f6her die Chance, in Empfehlungen aufzutauchen.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-primary-green-90-color has-text-color has-link-color wp-elements-6b361dcb6b0f8ed4c0822909494607d1 wp-block-paragraph\">Wie gut sind Deine Produktdaten optimiert? Unsere Experten machen den Check.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.dev.lichtblick.io\/fr\/\">Jetzt informieren<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <section class=\"align wp-block-lb-banner-reviews\">\n        <div class=\"container\">\n            <div class=\"section-body\">\n                <div class=\"section-columns\">\n                    <div class=\"section-content-wrapper\">\n                                                <div class=\"section-content\">\n                                                            <h2 class=\"section-content__title\">\n                                    Wie gut sind Deine Produktdaten optimiert?                                <\/h2>\n                                                                                        <p class=\"section-content__text copy-l\">\n                                    Unsere Experten machen den Check.                                <\/p>\n                                                    <\/div>\n                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Welche Herausforderungen bringt&nbsp;Agentic&nbsp;Commerce mit sich?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Produktinformationen stammen h\u00e4ufig aus unterschiedlichen Systemen, liegen in verschiedenen Formaten vor und sind nicht konsistent. Damit KI-Agenten Angebote zuverl\u00e4ssig vergleichen k\u00f6nnen, m\u00fcssen diese Daten vereinheitlicht und angereichert werden.&nbsp;Der zentrale Engpass bleibt&nbsp;damit&nbsp;die Datenqualit\u00e4t.&nbsp;<br><br>Dazu kommen weitere Herausforderungen:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vertrauen in automatisierte Entscheidungen&nbsp;&nbsp;<\/li>\n\n\n\n<li>Payment-Sicherheit&nbsp;&nbsp;<\/li>\n\n\n\n<li>regulatorische Anforderungen&nbsp;&nbsp;<\/li>\n\n\n\n<li>Integration in bestehende Systemlandschaften&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Reality Check: Wie nah sind wir wirklich an Agentic&nbsp;Commerce?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agentic&nbsp;Commerce entwickelt sich dynamisch \u2013 erste Anwendungen&nbsp;sind bereits sichtbar, das Potenzial ist gro\u00df. Gleichzeitig bleibt&nbsp;die Umsetzung&nbsp;komplex. Ein Spannungsfeld wird dabei besonders deutlich: W\u00e4hrend&nbsp;Agentic&nbsp;Commerce auf offene Produktdaten angewiesen ist,<em>&nbsp;<\/em><a href=\"https:\/\/www.practicalecommerce.com\/why-marketplaces-block-ai-shopping-agents#:~:text=Autonomous%20AI%20shopping%20agents%20threaten%20the%20role,marketplaces%20in%20product%20discovery%2C%20advertising%2C%20and%20transactions.\" target=\"_blank\" rel=\"noopener\">versuchen gro\u00dfe Marktpl\u00e4tze zunehmend, den Zugriff durch externe KI-Agenten zu kontrollieren<\/a>.&nbsp;<br><br>Plattformen wie Amazon und eBay gehen bereits aktiv gegen autonome Shopping-Agenten vor \u2013 etwa durch rechtliche Schritte, angepasste Nutzungsbedingungen oder Einschr\u00e4nkungen beim Zugriff. Hintergrund ist vor allem der Wunsch, zentrale Wertsch\u00f6pfungsbereiche wie Produktsuche, Werbung und Transaktionen nicht aus der Hand zu geben. <br><br>Gleichzeitig deutet sich an, dass der Zugang k\u00fcnftig st\u00e4rker \u00fcber kontrollierte Schnittstellen, Partnerschaften und APIs geregelt wird \u2013 statt \u00fcber offene Web-Zugriffe. Die Folge: Der freie Zugang zu Produktdaten wird eingeschr\u00e4nkt. F\u00fcr H\u00e4ndler wird es damit umso wichtiger, strukturierte und gezielt bereitgestellte Datenfeeds zu nutzen, um in&nbsp;agentischen&nbsp;Systemen sichtbar zu bleiben.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Weitere Infos zum Thema Produktdaten Optimierung findest&nbsp;Du&nbsp;<a href=\"https:\/\/channelpilot.com\/de\/produktdaten\/\" target=\"_blank\" rel=\"noreferrer noopener\">hier<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-primary-green-90-color has-text-color has-link-color wp-elements-3a811dde5004a1b22d1ba8633692821d wp-block-paragraph\">Noch Fragen? Dann&nbsp;sprich&nbsp;unsere Experten gerne an!&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/channelpilot.dev.lichtblick.io\/fr\/contacter\/\">Sprich mit uns<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<section class=\"single-faq align wp-block-lb-single-faq\">\n    <div class=\"section__body\">\n            <\/div>\n<\/section>\n\n\n<section class=\"single-faq align wp-block-lb-single-faq\">\n    <div class=\"section__body\">\n                <div class=\"section__content\">\n                <div class=\"section__content--category\">\n                    <div class=\"section__content--category__item-container\">\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">Le commerce agentiel est-il la m\u00eame chose que l'IA agentielle ?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>Pas tout \u00e0 fait \u2013 m\u00eame si les termes sont souvent confondus. L'IA agentique d\u00e9crit fondamentalement les syst\u00e8mes d'IA capables d'agir de mani\u00e8re autonome, de prendre des d\u00e9cisions et d'ex\u00e9cuter des actions. Le commerce agentique en est une application concr\u00e8te dans le commerce \u00e9lectronique.<\/p>\n<p>Hier, les entreprises utilisaient cette technologie pour automatiser des processus tels que la recherche, la comparaison ou la s\u00e9lection de produits. La diff\u00e9rence est donc simple : l'IA agentique est le principe, le commerce agentique est le cas d'utilisation dans le commerce en ligne.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">Comment le commerce agentiel se distingue-t-il du commerce \u00e9lectronique classique ?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>La diff\u00e9rence r\u00e9side moins dans la demande \u2013 que dans celui qui s'en charge.<\/p>\n<p>Dans le commerce \u00e9lectronique classique, les utilisateurs recherchent des produits, comparent les offres et prennent eux-m\u00eames leurs d\u00e9cisions. Dans le commerce agentiel, c'est pr\u00e9cis\u00e9ment cette partie qui se d\u00e9place :<\/p>\n<ol>\n<li>D\u00e9finir un objectif<\/li>\n<li>L'IA analyse les offres<\/li>\n<li>Les produits sont \u00e9valu\u00e9s<\/li>\n<li>recommandation na\u00eet<\/li>\n<li>Achat optionnel par l'IA<\/li>\n<\/ol>\n<p>L'accent se d\u00e9place ainsi consid\u00e9rablement : de la recherche manuelle vers une logique de d\u00e9cision automatis\u00e9e.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">Comment un agent d'IA prend-il des d\u00e9cisions d'achat ?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>Un agent IA \u00e9value plusieurs facteurs simultan\u00e9ment \u2013 et les pond\u00e8re diff\u00e9remment en fonction du contexte. Ceux-ci incluent, entre autres, le prix, les \u00e9valuations des produits, les d\u00e9lais de livraison, les frais de port ou les pr\u00e9f\u00e9rences individuelles.<\/p>\n<p>Au lieu de simplement choisir l'offre la moins ch\u00e8re, l'IA d\u00e9termine la meilleure option globale pour une demande sp\u00e9cifique. Le r\u00e9sultat n'est donc pas une s\u00e9lection al\u00e9atoire, mais une recommandation prioris\u00e9e bas\u00e9e sur des donn\u00e9es structur\u00e9es.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">Comment fonctionne techniquement un agent de commerce agentique ?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>Au c\u0153ur se trouve un agent IA qui interpr\u00e8te les demandes des utilisateurs et prend des d\u00e9cisions en cons\u00e9quence. Pour ce faire, il acc\u00e8de \u00e0 diverses sources de donn\u00e9es \u2013 par exemple&nbsp;<a href=\"https:\/\/channelpilot.dev.lichtblick.io\/fr\/integration\/?cat=marktplaetze\">Marketplaces<\/a>, des flux de produits ou des bases de donn\u00e9es internes. L'IA analyse ces informations, compare les offres et en tire une recommandation.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">Qu'est-ce qu'un protocole de commerce agentique ?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>Un protocole de commerce agentique d\u00e9crit des interfaces techniques par lesquelles les agents d'IA commun.<\/p>\n<p>Gr\u00e2ce \u00e0 de tels protocoles, des donn\u00e9es produit, des prix ou des disponibilit\u00e9s peuvent \u00eatre r\u00e9cup\u00e9r\u00e9s de mani\u00e8re standardis\u00e9e. L'objectif est que les agents IA puissent traiter les informations de mani\u00e8re efficace et en tirer des d\u00e9cisions \u00e9clair\u00e9es.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">L'IA ach\u00e8tera-t-elle nos courses \u00e0 l'avenir ?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>En partie oui \u2013 du moins dans certains sc\u00e9narios. Les agents d'IA peuvent d\u00e9j\u00e0 aujourd'hui aider \u00e0 la recherche de produits et \u00e0 la prise de d\u00e9cision et continueront \u00e0 d\u00e9velopper ce r\u00f4le.<\/p>\n<p>Les achats enti\u00e8rement automatis\u00e9s, o\u00f9 l'IA commande de mani\u00e8re autonome, restent cependant l'exception pour le moment. La confiance, la s\u00e9curit\u00e9 et le contr\u00f4le jouent ici un r\u00f4le d\u00e9cisif.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">Pourquoi les donn\u00e9es structur\u00e9es des produits sont-elles le fondement du commerce agentique ?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>Sans donn\u00e9es produits structur\u00e9es, le commerce agentique ne fonctionne pas. Les agents IA prennent des d\u00e9cisions bas\u00e9es sur des informations lisibles par machine. Dans la pratique, cependant, ces donn\u00e9es proviennent de sources diverses, existent dans diff\u00e9rents formats et sont souvent incoh\u00e9rentes. Pour que les agents IA puissent comparer de mani\u00e8re fiable, les donn\u00e9es produits doivent \u00eatre unifi\u00e9es, enrichies et fournies de mani\u00e8re coh\u00e9rente.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"section__content--category__item\">\n                                <button class=\"section__content--category__item--button\">\n                                    <span class=\"section__content--category__item--button__text\">Le commerce agentiel va-t-il changer le SEO ?<\/span>\n                                    <span class=\"section__content--category__item--button__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n  <path d=\"M22.2803 8.03027L12 18.3091L1.71973 8.03027L3.57715 6.17285L12 14.5957L20.4229 6.17285L22.2803 8.03027Z\" fill=\"currentColor\"\/>\n<\/svg>\n<\/span>\n                                <\/button>\n                                <div class=\"section__content--category__item--wrapper\">\n                                    <div class=\"section__content--category__item--content\">\n                                        <p>Oui, et de mani\u00e8re significative. Lorsque les agents IA s\u00e9lectionnent des produits, l'attention se d\u00e9place des sites web classiques vers des donn\u00e9es structur\u00e9es et lisibles par machine.<\/p>\n<p>Pour les entreprises, cela signifie que la visibilit\u00e9 ne provient plus uniquement du contenu et des classements, mais de plus en plus de la qualit\u00e9 et de la disponibilit\u00e9 des donn\u00e9es produit. Ceux qui travaillent proprement dans ce domaine resteront visibles dans un environnement d'agents.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section class=\"single-faq align wp-block-lb-single-faq\">\n    <div class=\"section__body\">\n            <\/div>\n<\/section>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Diesen Beitrag teilen:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Ffr%2Fressourcen%2Fwas-ist-agentic-commerce%2F\" class=\"section__social--button section__social--button--facebook\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Partager sur Facebook\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26979)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM9.47127 6.84327C9.47127 5.89649 9.8473 4.98848 10.5167 4.3189C11.186 3.64933 12.0939 3.27302 13.0407 3.27273H16.2153C16.4335 3.27273 16.6113 3.45055 16.6113 3.66982V6.84327C16.6113 7.06145 16.4335 7.23927 16.2153 7.23927H14.628C14.4718 7.23927 14.317 7.27007 14.1727 7.32989C14.0284 7.38972 13.8972 7.4774 13.7868 7.58793C13.6764 7.69847 13.5888 7.82968 13.5291 7.97407C13.4694 8.11847 13.4388 8.27321 13.4389 8.42945V9.61964H16.2153C16.2755 9.61983 16.3349 9.63372 16.3889 9.66025C16.443 9.68677 16.4903 9.72524 16.5273 9.77274C16.5642 9.82024 16.59 9.87554 16.6024 9.93444C16.6149 9.99334 16.6138 10.0543 16.5993 10.1127L15.8062 13.2873C15.7845 13.3729 15.7349 13.4488 15.6651 13.503C15.5953 13.5572 15.5094 13.5864 15.4211 13.5862H13.4378V20.3302C13.4378 20.4355 13.396 20.5365 13.3215 20.611C13.247 20.6854 13.146 20.7273 13.0407 20.7273H9.86727C9.76215 20.727 9.66143 20.685 9.58719 20.6106C9.51296 20.5361 9.47127 20.4353 9.47127 20.3302V13.5873H7.488C7.38269 13.5873 7.28168 13.5454 7.20721 13.471C7.13275 13.3965 7.09091 13.2955 7.09091 13.1902V10.0156C7.09091 9.79745 7.26873 9.61964 7.488 9.61964H9.47127V6.84327Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26979\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Partager sur Facebook<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Ffr%2Fressourcen%2Fwas-ist-agentic-commerce%2F\" class=\"section__social--button section__social--button--twitter\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Partager sur X\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26989)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C1.95367 0 0 1.95367 0 4.36364V19.6364C0 22.0463 1.95367 24 4.36364 24H19.6364C22.0463 24 24 22.0463 24 19.6364V4.36364C24 1.95367 22.0463 0 19.6364 0H4.36364ZM3.99896 3.81818C3.80765 3.88939 3.64624 4.03101 3.55203 4.21996C3.41361 4.4976 3.44412 4.82966 3.63083 5.07743L9.75539 13.205L3.30167 20.1257C3.28475 20.144 3.26882 20.1626 3.25387 20.1818H5.48686L10.7554 14.532L14.8063 19.9078C14.9013 20.0338 15.0291 20.1279 15.1732 20.1818H19.9976C20.1883 20.1105 20.3493 19.9691 20.4432 19.7805C20.5816 19.5028 20.5512 19.1708 20.3644 18.923L14.2399 10.7954L20.7461 3.81818H18.5087L13.2398 9.46835L9.18895 4.09263C9.09372 3.96627 8.96535 3.87197 8.82076 3.81818H3.99896ZM15.8677 18.5973L5.92527 5.40321H8.12758L18.07 18.5973H15.8677Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26989\">\n<rect width=\"24\" height=\"24\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Partager sur X<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Ffr%2Fressourcen%2Fwas-ist-agentic-commerce%2F&#038;title=Agentic+Commerce%3A+Was+jetzt+wichtig+wird\" class=\"section__social--button section__social--button--linkedin\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Partager sur LinkedIn\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\n<g clip-path=\"url(#clip0_14218_26983)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.36364 0C3.20633 0 0 0 0 0C0 0 0 3.20633 0 4.36364V19.6364C0 20.7937 0 24 0 24C0 24 3.20633 24 4.36364 24H19.6364C20.7937 24 24 24 24 24C24 24 24 20.7937 24 19.6364V4.36364C24 3.20633 24 0 24 0C24 0 20.7937 0 19.6364 0H4.36364ZM5.67818 7.53818C6.17148 7.53818 6.64458 7.34222 6.9934 6.9934C7.34222 6.64458 7.53818 6.17148 7.53818 5.67818C7.53818 5.18488 7.34222 4.71178 6.9934 4.36296C6.64458 4.01415 6.17148 3.81818 5.67818 3.81818C5.18488 3.81818 4.71178 4.01415 4.36296 4.36296C4.01415 4.71178 3.81818 5.18488 3.81818 5.67818C3.81818 6.17148 4.01415 6.64458 4.36296 6.9934C4.71178 7.34222 5.18488 7.53818 5.67818 7.53818ZM7.53709 20.1818V9.02509H3.81818V20.1818H7.53709ZM12.372 9.02509H9.02509V20.1818H12.372V13.4509C12.8029 12.7505 13.5469 12 14.6029 12C16.0909 12 16.4629 13.488 16.4629 14.232V20.1818H20.1818V14.232C20.1818 12.2378 19.3124 9.02509 16.0909 9.02509C14.0422 9.02509 12.9055 9.77236 12.3709 10.4727L12.372 9.02509Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_14218_26983\">\n<rect width=\"24\" height=\"24\" rx=\"4\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n                            <span class=\"always-visually-hidden\">Partager sur LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Link kopieren\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Link kopieren<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La conception des boutiques devient secondaire, les donn\u00e9es des produits deviennent cruciales : voici comment l'Agentic Commerce r\u00e9volutionne la recherche de produits \u2013 avec des exemples et un \"reality check\" honn\u00eate.<\/p>","protected":false},"featured_media":1956,"template":"single-ressource","meta":{"_acf_changed":false},"visible_languages":[121],"ressource-category":[17],"class_list":["post-1955","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","ressource-category-news-insights"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/fr\/wp-json\/wp\/v2\/ressource\/1955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/fr\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/fr\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/channelpilot.dev.lichtblick.io\/fr\/wp-json\/wp\/v2\/media\/1956"}],"wp:attachment":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/fr\/wp-json\/wp\/v2\/media?parent=1955"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.dev.lichtblick.io\/fr\/wp-json\/wp\/v2\/visible_languages?post=1955"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.dev.lichtblick.io\/fr\/wp-json\/wp\/v2\/ressource-category?post=1955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}