{"id":2008,"date":"2026-03-24T13:03:00","date_gmt":"2026-03-24T12:03:00","guid":{"rendered":"https:\/\/channelpilot.dev.lichtblick.io\/?post_type=ressource&#038;p=2008"},"modified":"2026-06-15T13:10:53","modified_gmt":"2026-06-15T11:10:53","slug":"produktfeed-optimierung-promofarma","status":"publish","type":"ressource","link":"https:\/\/channelpilot.dev.lichtblick.io\/fr\/ressourcen\/produktfeed-optimierung-promofarma\/","title":{"rendered":"\u00c9tude de cas Promofarma"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Sophie.png\" class=\"attachment-full size-full\" alt=\"Hintergrundbild einer selbstbewussten Frau mit verschr\u00e4nkten Armen, professionell gekleidet.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Sophie.png 400w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/Sophie-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\">Sophie<\/p>\n            <time datetime=\"2026-03-24\" class=\"section__content--date\">\n                24.03.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Diesen Beitrag teilen:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                      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                           <span class=\"always-visually-hidden\">Partager sur LinkedIn<\/span>\n                        <\/a>\n                                    <\/li>\n                            <li>\n                                            <button type=\"button\"\n                            class=\"section__social--button js-copy-link\"\n                            aria-label=\"Link kopieren\">\n                            <span class=\"js-copy-link__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewbox=\"0 0 13 13\" fill=\"none\">\n<g clip-path=\"url(#clip0_18197_17020)\">\n<path d=\"M4.59137 6.03821L2.4411 8.18848L4.81195 10.5593L6.96222 8.40906L7.96832 9.41516L4.81195 12.5707L0.429688 8.18848L3.58527 5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Link kopieren<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">DocMorris-Tochter steigert Feed-Performance in Europa mit Channel Pilot Pro<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">PromoFarma by DocMorris hat die Verwaltung und Optimierung von Produktdaten in ganz Europa grundlegend ver\u00e4ndert. Angesichts inkonsistenter Datenqualit\u00e4t, hoher manueller Aufw\u00e4nde und fehlender Transparenz <mark class=\"highlighted\">\u00fcber mehr als 45 Kan\u00e4le hinweg<\/mark> ben\u00f6tigte das Team eine skalierbare L\u00f6sung, um einen <mark class=\"highlighted\">Katalog mit 150.000 SKUs in zehn M\u00e4rkten zentral zu steuern und effizient zu aktivieren<\/mark>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/PromoFarma_visual_Blog_small.png\" alt=\"Compl\u00e9ment alimentaire \u00e0 l&#039;acide hyaluronique et au zinc pour une peau saine.\" class=\"wp-image-2006\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/PromoFarma_visual_Blog_small.png 1920w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/PromoFarma_visual_Blog_small-664x374.png 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/PromoFarma_visual_Blog_small-1360x765.png 1360w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/06\/PromoFarma_visual_Blog_small-300x169.png 300w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mit Channel Pilot Pro als zentraler Datenquelle arbeitet das Marketing-Team von PromoFarma heute vollst\u00e4ndig eigenst\u00e4ndig, steuert Feed-Logiken automatisiert \u00fcber alle M\u00e4rkte hinweg und bringt neue Kampagnen und Kan\u00e4le deutlich schneller live.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Schon nach drei Monaten konnte das Team messbare Verbesserungen in der Performance erzielen, die Sichtbarkeit ihres Katalogs erh\u00f6hen und manuelle Aufw\u00e4nde deutlich reduzieren. Gleichzeitig gewann das Unternehmen die Flexibilit\u00e4t und die Sicherheit, international sicher zu wachsen.<\/p>\n\n\n        <div class=\"align wp-block-lb-featured-list\">\n            <div class=\"container\">\n                <div class=\"section__body\">\n                                            <div class=\"section__item\">\n                                                            <div class=\"section__item--image\">\n                                    <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M11.8804 2.09863L7.50537 10.2236L5.74463 9.27539L10.1196 1.15039L11.8804 2.09863Z\" fill=\"white\"\/>\n<path d=\"M24.3804 9.27539L22.6196 10.2236L18.2446 2.09863L20.0054 1.15039L24.3804 9.27539Z\" fill=\"white\"\/>\n<path d=\"M28.5029 8.74951L26.8047 16.2212L24.8545 15.7778L25.9971 10.7495H4.12793L6.79834 22.4995H16V24.4995H5.20166L1.62207 8.74951H28.5029Z\" fill=\"white\"\/>\n<path d=\"M31 23.75V25.75H18.5V23.75H31Z\" fill=\"#BAD700\"\/>\n<path d=\"M25.75 18.5V31H23.75V18.5H25.75Z\" fill=\"#BAD700\"\/>\n<\/svg>\n                                <\/div>\n                                                                                        <div class=\"section__item--content\">\n                                                                            <span class=\"section__item--content__title heading-second-m\">Kunde<\/span>\n                                                                                                                <p class=\"section__item--content__text copy-l\">PromoFarma<\/p>\n                                                                    <\/div>\n                                                    <\/div>\n                                            <div class=\"section__item\">\n                                                            <div class=\"section__item--image\">\n                                    <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M12.25 15.625C15.7303 15.625 18.3639 16.3714 20.144 17.1343C21.0327 17.5151 21.7064 17.8992 22.1655 18.1943C22.3951 18.3419 22.5714 18.4677 22.6938 18.5596C22.755 18.6054 22.8029 18.6427 22.8374 18.6704C22.8546 18.6842 22.8683 18.6958 22.8789 18.7046C22.8842 18.709 22.889 18.7128 22.8926 18.7158C22.8943 18.7173 22.8961 18.7186 22.8975 18.7197C22.8981 18.7203 22.8984 18.7212 22.8989 18.7217L22.8999 18.7222L21.6001 20.2417C21.5972 20.2393 21.5917 20.2353 21.5845 20.2295C21.5669 20.2154 21.5365 20.1913 21.4937 20.1592C21.4078 20.0948 21.2714 19.9971 21.0845 19.877C20.7102 19.6364 20.1338 19.306 19.356 18.9727C17.8027 18.307 15.4363 17.625 12.25 17.625C9.0637 17.625 6.69728 18.307 5.14404 18.9727C4.36618 19.306 3.78975 19.6364 3.41553 19.877C3.35485 19.916 3.30003 19.9534 3.25 19.9873V23.748H14.125V25.748H1.25V19.022L1.59912 18.7227L2.25 19.4819C1.59931 18.7228 1.59971 18.7225 1.6001 18.7222L1.60107 18.7217C1.60163 18.7212 1.60189 18.7203 1.60254 18.7197C1.6039 18.7186 1.60566 18.7173 1.60742 18.7158C1.61104 18.7128 1.61581 18.709 1.62109 18.7046C1.63166 18.6958 1.6454 18.6842 1.6626 18.6704C1.69706 18.6427 1.74502 18.6054 1.80615 18.5596C1.92859 18.4677 2.1049 18.3419 2.33447 18.1943C2.79357 17.8992 3.46734 17.5151 4.35596 17.1343C6.13605 16.3714 8.76972 15.625 12.25 15.625ZM2.89844 20.2432L2.89941 20.2427L2.8999 20.2422C2.89993 20.2422 2.89979 20.2422 2.89941 20.2417C2.89893 20.2421 2.89879 20.2429 2.89844 20.2432ZM21.6016 20.2432L21.6006 20.2427L21.6001 20.2417C21.6007 20.2422 21.6011 20.2428 21.6016 20.2432Z\" fill=\"#BAD700\"\/>\n<path d=\"M16.2488 7.24854C16.2488 6.72349 16.145 6.20335 15.9441 5.71826C15.7432 5.23324 15.4487 4.79263 15.0774 4.42139C14.7061 4.05007 14.2652 3.75516 13.7801 3.5542C13.295 3.35331 12.7748 3.25 12.2498 3.25C11.7247 3.25003 11.2046 3.35327 10.7195 3.5542C10.2344 3.75515 9.79392 4.0501 9.42264 4.42139C9.05135 4.79267 8.7564 5.23316 8.55545 5.71826C8.35452 6.20335 8.25128 6.72349 8.25125 7.24854C8.25125 7.77357 8.35456 8.29372 8.55545 8.77881C8.75641 9.26396 9.05132 9.70485 9.42264 10.0762C9.79388 10.4474 10.2345 10.7419 10.7195 10.9429C11.2046 11.1438 11.7247 11.2475 12.2498 11.2476C12.7749 11.2476 13.2949 11.1438 13.7801 10.9429C14.2652 10.7419 14.7061 10.4475 15.0774 10.0762C15.4487 9.70485 15.7432 9.26396 15.9441 8.77881C16.1451 8.29368 16.2488 7.77363 16.2488 7.24854ZM18.2488 7.24854C18.2488 8.0363 18.0937 8.81663 17.7923 9.54443C17.4908 10.2722 17.049 10.9337 16.492 11.4907C15.9349 12.0478 15.2735 12.4895 14.5457 12.791C13.8179 13.0925 13.0376 13.2476 12.2498 13.2476C11.4621 13.2475 10.6821 13.0924 9.95437 12.791C9.22659 12.4896 8.56512 12.0477 8.00809 11.4907C7.45106 10.9337 7.00926 10.2722 6.70779 9.54443C6.40633 8.81663 6.25125 8.0363 6.25125 7.24854C6.25128 6.46085 6.40636 5.68085 6.70779 4.95312C7.00926 4.22532 7.45105 3.56387 8.00809 3.00684C8.56512 2.4498 9.22657 2.00801 9.95437 1.70654C10.6821 1.40511 11.4621 1.25003 12.2498 1.25C13.0376 1.25 13.8179 1.40508 14.5457 1.70654C15.2735 2.00801 15.9349 2.44981 16.492 3.00684C17.049 3.56386 17.4908 4.22534 17.7923 4.95312C18.0937 5.68085 18.2488 6.46086 18.2488 7.24854Z\" fill=\"#BAD700\"\/>\n<path d=\"M29.9058 19.124L21.708 29.3716L16.543 24.2065L17.957 22.7925L21.542 26.3774L28.3442 17.875L29.9058 19.124Z\" fill=\"white\"\/>\n<\/svg>\n                                <\/div>\n                                                                                        <div class=\"section__item--content\">\n                                                                            <span class=\"section__item--content__title heading-second-m\">Branche<\/span>\n                                                                                                                <p class=\"section__item--content__text copy-l\">Pharmazie<\/p>\n                                                                    <\/div>\n                                                    <\/div>\n                                            <div class=\"section__item\">\n                                                            <div class=\"section__item--image\">\n                                    <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M21.022 14.4995C21.0219 13.7263 20.3953 13.0996 19.6221 13.0996H18.2222V22.1138L15.0361 25.2993L17.9292 28.1924L16.5151 29.6069L12.208 25.2998L16.2222 21.2852V11.0996H19.6221C21.4998 11.0996 23.0219 12.6218 23.022 14.4995V19.2222L29.022 21.6226V29.4995H27.022V22.9761L21.022 20.5767V14.4995Z\" fill=\"white\"\/>\n<path d=\"M15 5.58008C15 4.43137 14.0686 3.50002 12.9199 3.5H3.82227V20.7119H11.2222V22.7119H1.82227V1.5H12.9199C15.1732 1.50002 17 3.3268 17 5.58008V8.5H15V5.58008Z\" fill=\"#BAD700\"\/>\n<path d=\"M30.1779 1.5V14.646H28.1779V3.5H19.0802C17.9315 3.5 17 4.43136 17 5.58008H15C15 3.32679 16.8269 1.5 19.0802 1.5H30.1779Z\" fill=\"#BAD700\"\/>\n<\/svg>\n                                <\/div>\n                                                                                        <div class=\"section__item--content\">\n                                                                            <span class=\"section__item--content__title heading-second-m\">M\u00e4rkte<\/span>\n                                                                                                                <p class=\"section__item--content__text copy-l\">ES, IT, FR, PT, BE, DK, DE, NL, PL, SE<\/p>\n                                                                    <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    \n\n        <div class=\"align wp-block-lb-featured-list\">\n            <div class=\"container\">\n                <div class=\"section__body\">\n                                            <div class=\"section__item\">\n                                                            <div class=\"section__item--image\">\n                                    <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M11.8804 2.09863L7.50537 10.2236L5.74463 9.27539L10.1196 1.15039L11.8804 2.09863Z\" fill=\"white\"\/>\n<path d=\"M24.3804 9.27539L22.6196 10.2236L18.2446 2.09863L20.0054 1.15039L24.3804 9.27539Z\" fill=\"white\"\/>\n<path d=\"M28.5029 8.74951L26.8047 16.2212L24.8545 15.7778L25.9971 10.7495H4.12793L6.79834 22.4995H16V24.4995H5.20166L1.62207 8.74951H28.5029Z\" fill=\"white\"\/>\n<path d=\"M31 23.75V25.75H18.5V23.75H31Z\" fill=\"#BAD700\"\/>\n<path d=\"M25.75 18.5V31H23.75V18.5H25.75Z\" fill=\"#BAD700\"\/>\n<\/svg>\n                                <\/div>\n                                                                                        <div class=\"section__item--content\">\n                                                                            <span class=\"section__item--content__title heading-second-m\">Katalog<\/span>\n                                                                                                                <p class=\"section__item--content__text copy-l\">150.000 Produkte<\/p>\n                                                                    <\/div>\n                                                    <\/div>\n                                            <div class=\"section__item\">\n                                                            <div class=\"section__item--image\">\n                                    <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M12.25 15.625C15.7303 15.625 18.3639 16.3714 20.144 17.1343C21.0327 17.5151 21.7064 17.8992 22.1655 18.1943C22.3951 18.3419 22.5714 18.4677 22.6938 18.5596C22.755 18.6054 22.8029 18.6427 22.8374 18.6704C22.8546 18.6842 22.8683 18.6958 22.8789 18.7046C22.8842 18.709 22.889 18.7128 22.8926 18.7158C22.8943 18.7173 22.8961 18.7186 22.8975 18.7197C22.8981 18.7203 22.8984 18.7212 22.8989 18.7217L22.8999 18.7222L21.6001 20.2417C21.5972 20.2393 21.5917 20.2353 21.5845 20.2295C21.5669 20.2154 21.5365 20.1913 21.4937 20.1592C21.4078 20.0948 21.2714 19.9971 21.0845 19.877C20.7102 19.6364 20.1338 19.306 19.356 18.9727C17.8027 18.307 15.4363 17.625 12.25 17.625C9.0637 17.625 6.69728 18.307 5.14404 18.9727C4.36618 19.306 3.78975 19.6364 3.41553 19.877C3.35485 19.916 3.30003 19.9534 3.25 19.9873V23.748H14.125V25.748H1.25V19.022L1.59912 18.7227L2.25 19.4819C1.59931 18.7228 1.59971 18.7225 1.6001 18.7222L1.60107 18.7217C1.60163 18.7212 1.60189 18.7203 1.60254 18.7197C1.6039 18.7186 1.60566 18.7173 1.60742 18.7158C1.61104 18.7128 1.61581 18.709 1.62109 18.7046C1.63166 18.6958 1.6454 18.6842 1.6626 18.6704C1.69706 18.6427 1.74502 18.6054 1.80615 18.5596C1.92859 18.4677 2.1049 18.3419 2.33447 18.1943C2.79357 17.8992 3.46734 17.5151 4.35596 17.1343C6.13605 16.3714 8.76972 15.625 12.25 15.625ZM2.89844 20.2432L2.89941 20.2427L2.8999 20.2422C2.89993 20.2422 2.89979 20.2422 2.89941 20.2417C2.89893 20.2421 2.89879 20.2429 2.89844 20.2432ZM21.6016 20.2432L21.6006 20.2427L21.6001 20.2417C21.6007 20.2422 21.6011 20.2428 21.6016 20.2432Z\" fill=\"#BAD700\"\/>\n<path d=\"M16.2488 7.24854C16.2488 6.72349 16.145 6.20335 15.9441 5.71826C15.7432 5.23324 15.4487 4.79263 15.0774 4.42139C14.7061 4.05007 14.2652 3.75516 13.7801 3.5542C13.295 3.35331 12.7748 3.25 12.2498 3.25C11.7247 3.25003 11.2046 3.35327 10.7195 3.5542C10.2344 3.75515 9.79392 4.0501 9.42264 4.42139C9.05135 4.79267 8.7564 5.23316 8.55545 5.71826C8.35452 6.20335 8.25128 6.72349 8.25125 7.24854C8.25125 7.77357 8.35456 8.29372 8.55545 8.77881C8.75641 9.26396 9.05132 9.70485 9.42264 10.0762C9.79388 10.4474 10.2345 10.7419 10.7195 10.9429C11.2046 11.1438 11.7247 11.2475 12.2498 11.2476C12.7749 11.2476 13.2949 11.1438 13.7801 10.9429C14.2652 10.7419 14.7061 10.4475 15.0774 10.0762C15.4487 9.70485 15.7432 9.26396 15.9441 8.77881C16.1451 8.29368 16.2488 7.77363 16.2488 7.24854ZM18.2488 7.24854C18.2488 8.0363 18.0937 8.81663 17.7923 9.54443C17.4908 10.2722 17.049 10.9337 16.492 11.4907C15.9349 12.0478 15.2735 12.4895 14.5457 12.791C13.8179 13.0925 13.0376 13.2476 12.2498 13.2476C11.4621 13.2475 10.6821 13.0924 9.95437 12.791C9.22659 12.4896 8.56512 12.0477 8.00809 11.4907C7.45106 10.9337 7.00926 10.2722 6.70779 9.54443C6.40633 8.81663 6.25125 8.0363 6.25125 7.24854C6.25128 6.46085 6.40636 5.68085 6.70779 4.95312C7.00926 4.22532 7.45105 3.56387 8.00809 3.00684C8.56512 2.4498 9.22657 2.00801 9.95437 1.70654C10.6821 1.40511 11.4621 1.25003 12.2498 1.25C13.0376 1.25 13.8179 1.40508 14.5457 1.70654C15.2735 2.00801 15.9349 2.44981 16.492 3.00684C17.049 3.56386 17.4908 4.22534 17.7923 4.95312C18.0937 5.68085 18.2488 6.46086 18.2488 7.24854Z\" fill=\"#BAD700\"\/>\n<path d=\"M29.9058 19.124L21.708 29.3716L16.543 24.2065L17.957 22.7925L21.542 26.3774L28.3442 17.875L29.9058 19.124Z\" fill=\"white\"\/>\n<\/svg>\n                                <\/div>\n                                                                                        <div class=\"section__item--content\">\n                                                                            <span class=\"section__item--content__title heading-second-m\">Kan\u00e4le &#038; Marktpl\u00e4tze<\/span>\n                                                                                                                <p class=\"section__item--content__text copy-l\">Google Shopping, Affiliate-Netzwerke, Preisvergleichsportale<\/p>\n                                                                    <\/div>\n                                                    <\/div>\n                                            <div class=\"section__item\">\n                                                            <div class=\"section__item--image\">\n                                    <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M21.022 14.4995C21.0219 13.7263 20.3953 13.0996 19.6221 13.0996H18.2222V22.1138L15.0361 25.2993L17.9292 28.1924L16.5151 29.6069L12.208 25.2998L16.2222 21.2852V11.0996H19.6221C21.4998 11.0996 23.0219 12.6218 23.022 14.4995V19.2222L29.022 21.6226V29.4995H27.022V22.9761L21.022 20.5767V14.4995Z\" fill=\"white\"\/>\n<path d=\"M15 5.58008C15 4.43137 14.0686 3.50002 12.9199 3.5H3.82227V20.7119H11.2222V22.7119H1.82227V1.5H12.9199C15.1732 1.50002 17 3.3268 17 5.58008V8.5H15V5.58008Z\" fill=\"#BAD700\"\/>\n<path d=\"M30.1779 1.5V14.646H28.1779V3.5H19.0802C17.9315 3.5 17 4.43136 17 5.58008H15C15 3.32679 16.8269 1.5 19.0802 1.5H30.1779Z\" fill=\"#BAD700\"\/>\n<\/svg>\n                                <\/div>\n                                                                                        <div class=\"section__item--content\">\n                                                                            <span class=\"section__item--content__title heading-second-m\">Hauptziel<\/span>\n                                                                                                                <p class=\"section__item--content__text copy-l\">Zentralisierung und Optimierung der Produktfeeds \u00fcber mehr als 45 Kan\u00e4le<\/p>\n                                                                    <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n<h2 class=\"wp-block-heading\"><strong>Ausgangslage: Zu viele M\u00e4rkte, zu viele Feeds, zu wenig Effizienz<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die Verwaltung eines schnell wachsenden Produktkatalogs \u00fcber mehrere europ\u00e4ische L\u00e4nder hinweg wurde f\u00fcr PromoFarma zunehmend komplex. Jeder Markt, jeder Kanal und jede Kampagne erforderte eigene Datenstrukturen, manuelle Anpassungen sowie eine enge Abstimmung mit dem Technik-Team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das f\u00fchrte zu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inkonsistenter Produktdatenqualit\u00e4t in verschiedenen M\u00e4rkten<\/li>\n\n\n\n<li>Hohem manuellen Aufwand zur Verwaltung und Optimierung von Produktfeeds<\/li>\n\n\n\n<li>Geringer Transparenz der Performance-Faktoren&nbsp;<\/li>\n\n\n\n<li>Starker Abh\u00e4ngigkeit vom Technik-Team, auch f\u00fcr kleinere \u00c4nderungen<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Eine einheitliche Daten-Engine f\u00fcr skalierbares Wachstum<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Channel Pilot Solutions stellte eine zentrale Plattform bereit, um Produktdaten kanal\u00fcbergreifend zu verwalten, zu optimieren und zu aktivieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die L\u00f6sung umfasst:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Einheitliches Produktdatenmodell als verl\u00e4ssliche Datenquelle<\/li>\n\n\n\n<li>Automatisierte Anreicherung und Standardisierung der Produktdaten<\/li>\n\n\n\n<li>Zentrale Steuerung von Feeds, Marktpl\u00e4tzen und Performance-Logik<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ergebnisse: Messbarer Impact in nur 3 Monaten<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durch die Implementierung von Channel Pilot Pro erzielte PromoFarma schnell deutliche Verbesserungen:<\/p>\n\n\n        <div class=\"align wp-block-lb-featured-list\">\n            <div class=\"container\">\n                <div class=\"section__body\">\n                                            <div class=\"section__item\">\n                                                            <div class=\"section__item--image\">\n                                    <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M11.8804 2.09863L7.50537 10.2236L5.74463 9.27539L10.1196 1.15039L11.8804 2.09863Z\" fill=\"white\"\/>\n<path d=\"M24.3804 9.27539L22.6196 10.2236L18.2446 2.09863L20.0054 1.15039L24.3804 9.27539Z\" fill=\"white\"\/>\n<path d=\"M28.5029 8.74951L26.8047 16.2212L24.8545 15.7778L25.9971 10.7495H4.12793L6.79834 22.4995H16V24.4995H5.20166L1.62207 8.74951H28.5029Z\" fill=\"white\"\/>\n<path d=\"M31 23.75V25.75H18.5V23.75H31Z\" fill=\"#BAD700\"\/>\n<path d=\"M25.75 18.5V31H23.75V18.5H25.75Z\" fill=\"#BAD700\"\/>\n<\/svg>\n                                <\/div>\n                                                                                        <div class=\"section__item--content\">\n                                                                            <span class=\"section__item--content__title heading-second-m\">+15%<\/span>\n                                                                                                                <p class=\"section__item--content__text copy-l\">ROAS<\/p>\n                                                                    <\/div>\n                                                    <\/div>\n                                            <div class=\"section__item\">\n                                                            <div class=\"section__item--image\">\n                                    <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M12.25 15.625C15.7303 15.625 18.3639 16.3714 20.144 17.1343C21.0327 17.5151 21.7064 17.8992 22.1655 18.1943C22.3951 18.3419 22.5714 18.4677 22.6938 18.5596C22.755 18.6054 22.8029 18.6427 22.8374 18.6704C22.8546 18.6842 22.8683 18.6958 22.8789 18.7046C22.8842 18.709 22.889 18.7128 22.8926 18.7158C22.8943 18.7173 22.8961 18.7186 22.8975 18.7197C22.8981 18.7203 22.8984 18.7212 22.8989 18.7217L22.8999 18.7222L21.6001 20.2417C21.5972 20.2393 21.5917 20.2353 21.5845 20.2295C21.5669 20.2154 21.5365 20.1913 21.4937 20.1592C21.4078 20.0948 21.2714 19.9971 21.0845 19.877C20.7102 19.6364 20.1338 19.306 19.356 18.9727C17.8027 18.307 15.4363 17.625 12.25 17.625C9.0637 17.625 6.69728 18.307 5.14404 18.9727C4.36618 19.306 3.78975 19.6364 3.41553 19.877C3.35485 19.916 3.30003 19.9534 3.25 19.9873V23.748H14.125V25.748H1.25V19.022L1.59912 18.7227L2.25 19.4819C1.59931 18.7228 1.59971 18.7225 1.6001 18.7222L1.60107 18.7217C1.60163 18.7212 1.60189 18.7203 1.60254 18.7197C1.6039 18.7186 1.60566 18.7173 1.60742 18.7158C1.61104 18.7128 1.61581 18.709 1.62109 18.7046C1.63166 18.6958 1.6454 18.6842 1.6626 18.6704C1.69706 18.6427 1.74502 18.6054 1.80615 18.5596C1.92859 18.4677 2.1049 18.3419 2.33447 18.1943C2.79357 17.8992 3.46734 17.5151 4.35596 17.1343C6.13605 16.3714 8.76972 15.625 12.25 15.625ZM2.89844 20.2432L2.89941 20.2427L2.8999 20.2422C2.89993 20.2422 2.89979 20.2422 2.89941 20.2417C2.89893 20.2421 2.89879 20.2429 2.89844 20.2432ZM21.6016 20.2432L21.6006 20.2427L21.6001 20.2417C21.6007 20.2422 21.6011 20.2428 21.6016 20.2432Z\" fill=\"#BAD700\"\/>\n<path d=\"M16.2488 7.24854C16.2488 6.72349 16.145 6.20335 15.9441 5.71826C15.7432 5.23324 15.4487 4.79263 15.0774 4.42139C14.7061 4.05007 14.2652 3.75516 13.7801 3.5542C13.295 3.35331 12.7748 3.25 12.2498 3.25C11.7247 3.25003 11.2046 3.35327 10.7195 3.5542C10.2344 3.75515 9.79392 4.0501 9.42264 4.42139C9.05135 4.79267 8.7564 5.23316 8.55545 5.71826C8.35452 6.20335 8.25128 6.72349 8.25125 7.24854C8.25125 7.77357 8.35456 8.29372 8.55545 8.77881C8.75641 9.26396 9.05132 9.70485 9.42264 10.0762C9.79388 10.4474 10.2345 10.7419 10.7195 10.9429C11.2046 11.1438 11.7247 11.2475 12.2498 11.2476C12.7749 11.2476 13.2949 11.1438 13.7801 10.9429C14.2652 10.7419 14.7061 10.4475 15.0774 10.0762C15.4487 9.70485 15.7432 9.26396 15.9441 8.77881C16.1451 8.29368 16.2488 7.77363 16.2488 7.24854ZM18.2488 7.24854C18.2488 8.0363 18.0937 8.81663 17.7923 9.54443C17.4908 10.2722 17.049 10.9337 16.492 11.4907C15.9349 12.0478 15.2735 12.4895 14.5457 12.791C13.8179 13.0925 13.0376 13.2476 12.2498 13.2476C11.4621 13.2475 10.6821 13.0924 9.95437 12.791C9.22659 12.4896 8.56512 12.0477 8.00809 11.4907C7.45106 10.9337 7.00926 10.2722 6.70779 9.54443C6.40633 8.81663 6.25125 8.0363 6.25125 7.24854C6.25128 6.46085 6.40636 5.68085 6.70779 4.95312C7.00926 4.22532 7.45105 3.56387 8.00809 3.00684C8.56512 2.4498 9.22657 2.00801 9.95437 1.70654C10.6821 1.40511 11.4621 1.25003 12.2498 1.25C13.0376 1.25 13.8179 1.40508 14.5457 1.70654C15.2735 2.00801 15.9349 2.44981 16.492 3.00684C17.049 3.56386 17.4908 4.22534 17.7923 4.95312C18.0937 5.68085 18.2488 6.46086 18.2488 7.24854Z\" fill=\"#BAD700\"\/>\n<path d=\"M29.9058 19.124L21.708 29.3716L16.543 24.2065L17.957 22.7925L21.542 26.3774L28.3442 17.875L29.9058 19.124Z\" fill=\"white\"\/>\n<\/svg>\n                                <\/div>\n                                                                                        <div class=\"section__item--content\">\n                                                                            <span class=\"section__item--content__title heading-second-m\">+25%<\/span>\n                                                                                                                <p class=\"section__item--content__text copy-l\">Katalogsichtbarkeit<\/p>\n                                                                    <\/div>\n                                                    <\/div>\n                                            <div class=\"section__item\">\n                                                            <div class=\"section__item--image\">\n                                    <svg width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M21.022 14.4995C21.0219 13.7263 20.3953 13.0996 19.6221 13.0996H18.2222V22.1138L15.0361 25.2993L17.9292 28.1924L16.5151 29.6069L12.208 25.2998L16.2222 21.2852V11.0996H19.6221C21.4998 11.0996 23.0219 12.6218 23.022 14.4995V19.2222L29.022 21.6226V29.4995H27.022V22.9761L21.022 20.5767V14.4995Z\" fill=\"white\"\/>\n<path d=\"M15 5.58008C15 4.43137 14.0686 3.50002 12.9199 3.5H3.82227V20.7119H11.2222V22.7119H1.82227V1.5H12.9199C15.1732 1.50002 17 3.3268 17 5.58008V8.5H15V5.58008Z\" fill=\"#BAD700\"\/>\n<path d=\"M30.1779 1.5V14.646H28.1779V3.5H19.0802C17.9315 3.5 17 4.43136 17 5.58008H15C15 3.32679 16.8269 1.5 19.0802 1.5H30.1779Z\" fill=\"#BAD700\"\/>\n<\/svg>\n                                <\/div>\n                                                                                        <div class=\"section__item--content\">\n                                                                            <span class=\"section__item--content__title heading-second-m\">-40%<\/span>\n                                                                                                                <p class=\"section__item--content__text copy-l\">manueller Aufwand<\/p>\n                                                                    <\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n        <\/div>\n    \n\n\n<p class=\"wp-block-paragraph\">Bessere Datenqualit\u00e4t und Automatisierung sorgen daf\u00fcr, dass Prozesse effizienter ablaufen und mehr Umsatz pro eingesetztem Werbebudget erzielt wird \u2013 in allen M\u00e4rkten.<\/p>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/03\/imagen_lucia-300x300-1.jpeg\" class=\"attachment-full size-full\" alt=\"H\u00fcbsche junge Frau mit braunen Haaren und blauer Bluse, l\u00e4chelnd vor grauer Wand.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/03\/imagen_lucia-300x300-1.jpeg 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/03\/imagen_lucia-300x300-1-12x12.jpeg 12w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">&#8222;Channel Pilot Pro hat unseren Workflow transformiert, indem es unserem Marketing-Team volle Kontrolle und Autonomie erm\u00f6glicht. Wir k\u00f6nnen nun gro\u00dfe Produktmengen in mehreren Sprachen und M\u00e4rkten mit einer zuvor unm\u00f6glichen Agilit\u00e4t optimieren.&#8220;\r\n<br>\r\n<br>\r\nL\u00facia Ribeiro\r\n<br>\r\nPaid Acquisition Manager, PromoFarma by DocMorris<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n<section class=\"single-faq align wp-block-lb-single-faq\">\n    <div class=\"section__body\">\n            <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Produktdaten Optimierung im Fokus\u00a0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mit Channel Pilot verwaltet PromoFarma internationale Feeds effizient und <a href=\"https:\/\/channelpilot.dev.lichtblick.io\/fr\/produit\/optimisation-des-donnees-produit\/\" data-type=\"link\" data-id=\"https:\/\/channelpilot.dev.lichtblick.io\/produkt\/produktdaten-optimierung\/\">optimiert die Produktdaten<\/a> gezielt f\u00fcr die Anforderungen aller Kan\u00e4le:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatisierte Ausschl\u00fcsse und kanalspezifische Filterlogiken<\/li>\n\n\n\n<li>Dynamische Custom Labels zur Steuerung der Produktsichtbarkeit<\/li>\n\n\n\n<li>Schnellere Optimierungszyklen bei deutlich geringerer technischer Abh\u00e4ngigkeit<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ein besonders wichtiger Hebel:<br><\/strong><br>Durch die Erg\u00e4nzung eines strategischen Datenfeldes ist das Marketing-Team in der Lage, eigenst\u00e4ndig neue Business-Logiken \u00fcber mehrere internationale Kan\u00e4le hinweg zu implementieren und zu skalieren \u2013 ganz ohne zus\u00e4tzliche technische Unterst\u00fctzung.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"925\" height=\"390\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/03\/Bildschirmfoto-2026-06-10-um-09.35.20.png\" alt=\"\" class=\"wp-image-3316\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/03\/Bildschirmfoto-2026-06-10-um-09.35.20.png 925w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/03\/Bildschirmfoto-2026-06-10-um-09.35.20-664x280.png 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/03\/Bildschirmfoto-2026-06-10-um-09.35.20-300x126.png 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/03\/Bildschirmfoto-2026-06-10-um-09.35.20-18x8.png 18w\" sizes=\"(max-width: 925px) 100vw, 925px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><mark class=\"highlighted\">Key Learnings<\/mark><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Weniger technische Abh\u00e4ngigkeit = schnellere Kampagnenumsetzung<\/li>\n\n\n\n<li>Eine zentrale Plattform ist entscheidend f\u00fcr komplexe, gro\u00dfe Kataloge<\/li>\n\n\n\n<li>Hochperformante Feeds ben\u00f6tigen marktspezifische Daten<\/li>\n\n\n\n<li>Optimierte Workflows erm\u00f6glichen schnellere internationale Expansion<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Warum eine einheitliche Plattform wie Channel Pilot Pro den Unterschied macht<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Der Case von PromoFarma zeigt deutlich: Eine Reduktion technischer Abh\u00e4ngigkeiten beschleunigt Prozesse erheblich. Gleichzeitig ist eine zentrale Plattform essenziell, um komplexe Produktkataloge effizient zu managen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dar\u00fcber hinaus gilt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Erfolgreiche Feeds basieren auf marktspezifisch optimierten Daten<\/li>\n\n\n\n<li>Automatisierte Prozesse erm\u00f6glichen schnelle und sichere Skalierung<\/li>\n\n\n\n<li>Internationale Expansion wird planbar und effizient<\/li>\n<\/ul>\n\n\n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p class=\"section__text\">Diesen Beitrag teilen:<\/p>\n        <ul class=\"section__social\">\n                            <li>\n                                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fchannelpilot.dev.lichtblick.io%2Ffr%2Fressourcen%2Fproduktfeed-optimierung-promofarma%2F\"\n                            class=\"section__social--button section__social--button--facebook\"\n           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rapidement.<\/p>","protected":false},"featured_media":2006,"template":"single-ressource","meta":{"_acf_changed":true},"visible_languages":[121],"ressource-category":[20],"class_list":["post-2008","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","visible_languages-de","ressource-category-success-stories"],"acf":[],"ase":null,"_links":{"self":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/fr\/wp-json\/wp\/v2\/ressource\/2008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/fr\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/fr\/wp-json\/wp\/v2\/types\/ressource"}],"wp:attachment":[{"href":"https:\/\/channelpilot.dev.lichtblick.io\/fr\/wp-json\/wp\/v2\/media?parent=2008"}],"wp:term":[{"taxonomy":"visible_languages","embeddable":true,"href":"https:\/\/channelpilot.dev.lichtblick.io\/fr\/wp-json\/wp\/v2\/visible_languages?post=2008"},{"taxonomy":"ressource-category","embeddable":true,"href":"https:\/\/channelpilot.dev.lichtblick.io\/fr\/wp-json\/wp\/v2\/ressource-category?post=2008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}