{"id":3309,"date":"2026-05-28T20:06:00","date_gmt":"2026-05-28T18:06:00","guid":{"rendered":"https:\/\/channelpilot.dev.lichtblick.io\/?post_type=ressource&#038;p=3309"},"modified":"2026-06-17T15:49:30","modified_gmt":"2026-06-17T13:49:30","slug":"pdpaola-gestion-feeds-multicanal-20-canales-8-paises","status":"publish","type":"ressource","link":"https:\/\/channelpilot.dev.lichtblick.io\/fr\/ressourcen\/pdpaola-gestion-feeds-multicanal-20-canales-8-paises\/","title":{"rendered":"PdPaola monte \u00e0 20 cha\u00eenes avec un flux"},"content":{"rendered":"<section class=\"wp-block-lb-single-columns\">\n    <div class=\"section__body\">\n        \n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-ressource-author\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Jose.png\" class=\"attachment-full size-full\" alt=\"Portrait d&#039;homme avec lunettes et barbe, portant un t-shirt noir avec l&#039;inscription &quot;Channel Pilot Pro&quot;.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Jose.png 400w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Jose-300x300.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>        <\/div>\n                <div class=\"section__content\">\n            <p class=\"section__content--name\">Jos\u00e9 Antoine<\/p>\n            <time datetime=\"2026-05-28\" class=\"section__content--date\">\n                28.05.2026            <\/time>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n\n<div class=\"section__column wp-block-lb-single-column\">\n    \n<div class=\"align wp-block-lb-social-share\">\n    <div class=\"section__body\">\n        <p 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5.0321L4.59137 6.03821ZM8.93317 5.07336L5.07379 8.93274L4.06769 7.92664L7.92706 4.06726L8.93317 5.07336ZM12.5712 4.81152L9.41559 7.9679L8.40948 6.96179L10.5598 4.81152L8.1889 2.44067L6.03864 4.59094L5.03253 3.58484L8.1889 0.42926L12.5712 4.81152Z\" fill=\"#1E2E2A\"\/>\n<\/g>\n<defs>\n<clippath id=\"clip0_18197_17020\">\n<rect width=\"13\" height=\"13\" fill=\"white\"\/>\n<\/clippath>\n<\/defs>\n<\/svg>\n<\/span>\n                            <span class=\"js-copy-link__text\">Link kopieren<\/span>\n                        <\/button>\n                                    <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n<\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<h1 class=\"wp-block-heading\">Comment PdPaola a fait \u00e9voluer son catalogue de produits vers pr\u00e8s de 20 canaux dans 8 pays avec Channel Pilot Pro<\/h1>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/blog_header_caseStudy_PDPaola-768x432-1.jpg\" alt=\"Femmes \u00e9l\u00e9gantes par\u00e9es de bijoux, gros plan, accessoires de mode, styl\u00e9 et moderne.\" class=\"wp-image-3310\" style=\"width:1332px;height:auto\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/blog_header_caseStudy_PDPaola-768x432-1.jpg 768w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/blog_header_caseStudy_PDPaola-768x432-1-664x374.jpg 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/blog_header_caseStudy_PDPaola-768x432-1-300x169.jpg 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/blog_header_caseStudy_PDPaola-768x432-1-18x10.jpg 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark class=\"highlighted\">Comment PdPaola a obtenu une agilit\u00e9 op\u00e9rationnelle, l'autonomie de son \u00e9quipe marketing et une meilleure visibilit\u00e9 multicanal gr\u00e2ce \u00e0 une plateforme unique de donn\u00e9es produit.<\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PdPaola, un leader mondial de la joaillerie contemporaine, n\u00e9 \u00e0 Barcelone, a transform\u00e9 sa gestion et sa publication de catalogue produits. Avec une pr\u00e9sence active sur 8 march\u00e9s internationaux et pr\u00e8s de 20 canaux marketing, l'\u00e9quipe avait besoin d'une solution leur permettant de centraliser, d'optimiser et de publier leurs donn\u00e9es produits avec agilit\u00e9, sans d\u00e9pendre de ressources techniques pour chaque ajustement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En adoptant le module Feed Engine de Channel Pilot Pro, PdPaola a obtenu une autonomie op\u00e9rationnelle compl\u00e8te pour l'\u00e9quipe marketing, une automatisation de la logique des flux sur tous ses march\u00e9s et une acc\u00e9l\u00e9ration significative des cycles d'activation de nouveaux canaux. En quelques mois, ils ont r\u00e9alis\u00e9 des am\u00e9liorations mesurables en termes de performances, une visibilit\u00e9 accrue du catalogue et une r\u00e9duction drastique du temps de gestion.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1360\" height=\"351\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44-1360x351.png\" alt=\"Infographie avec des cat\u00e9gories cod\u00e9es par couleur pour le succ\u00e8s du commerce \u00e9lectronique.\" class=\"wp-image-4023\" style=\"aspect-ratio:3.8746662307231214;width:895px;height:auto\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44-1360x351.png 1360w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44-664x171.png 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44-300x77.png 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44-18x5.png 18w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.41.44.png 1964w\" sizes=\"(max-width: 1360px) 100vw, 1360px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Trop de march\u00e9s, trop de canaux, trop peu de temps<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La gestion d'un catalogue en constante croissance sur 8 march\u00e9s et pr\u00e8s de 20 canaux num\u00e9riques \u00e9tait devenue un processus de plus en plus complexe pour PdPaola. Chaque march\u00e9, chaque canal et chaque campagne n\u00e9cessitait des structures de donn\u00e9es diff\u00e9rentes, des ajustements manuels et une coordination constante avec l'\u00e9quipe technique. Cela ralentissait non seulement les op\u00e9rations, mais limitait \u00e9galement la capacit\u00e9 de l'\u00e9quipe marketing \u00e0 d\u00e9ployer des campagnes \u00e0 la vitesse et \u00e0 la pr\u00e9cision n\u00e9cessaires. En r\u00e9sum\u00e9, PdPaola \u00e9tait confront\u00e9e aux d\u00e9fis suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Donn\u00e9es produit incoh\u00e9rentes entre les march\u00e9s et les canaux internationaux.<\/li>\n\n\n\n<li>Effort manuel \u00e9lev\u00e9 pour g\u00e9rer et optimiser plusieurs flux de produits.<\/li>\n\n\n\n<li>Visibilit\u00e9 limit\u00e9e sur les facteurs de performance li\u00e9s aux flux.<\/li>\n\n\n\n<li>D\u00e9pendance excessive de l'\u00e9quipe technique pour des ajustements mineurs dans les flux, ce qui limitait l'agilit\u00e9 op\u00e9rationnelle et ralentissait l'activation de nouveaux canaux et campagnes.<\/li>\n\n\n\n<li>Difficult\u00e9 \u00e0 adapter efficacement le contenu du produit aux exigences sp\u00e9cifiques de chaque canal et pays.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Un moteur de donn\u00e9es unifi\u00e9 pour stimuler la croissance multicanale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Channel Pilot Solutions a fourni une plateforme unique pour centraliser, optimiser et activer les donn\u00e9es produit sur tous les canaux num\u00e9riques de PdPaola, leur permettant de remplacer des flux de travail fragment\u00e9s par un moteur de donn\u00e9es produit unifi\u00e9, \u00e9volutif et enti\u00e8rement automatis\u00e9. La proposition de Channel Pilot :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mod\u00e8le de donn\u00e9es produit unifi\u00e9 comme source unique de donn\u00e9es.<\/li>\n\n\n\n<li>Enrichissement et normalisation automatis\u00e9s des donn\u00e9es produit.<\/li>\n\n\n\n<li>Contr\u00f4le centralis\u00e9 des flux et de la logique de performance.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Th\u00e8me phare : Gestionnaire de formules IA \u2014 des donn\u00e9es brutes au flux pr\u00eat \u00e0 \u00eatre publi\u00e9&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 Channel Pilot Pro, PdPaola a pu g\u00e9rer plusieurs flux internationaux, chacun adapt\u00e9 avec pr\u00e9cision aux exigences sp\u00e9cifiques de chaque canal et pays.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exclusions automatis\u00e9es et filtrage par canal bas\u00e9s sur la logique m\u00e9tier et les politiques commerciales.<\/li>\n\n\n\n<li>G\u00e9n\u00e9ration d'\u00e9tiquettes personnalis\u00e9es dynamiques pour aligner la visibilit\u00e9 des produits sur les objectifs commerciaux internes.<\/li>\n\n\n\n<li>Une pertinence accrue des donn\u00e9es et des cycles d'optimisation plus rapides, avec une d\u00e9pendance consid\u00e9rablement r\u00e9duite vis-\u00e0-vis des \u00e9quipes techniques.<\/li>\n<\/ul>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Homme en t-shirt blanc devant un fond gris.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-scaled.jpg 2048w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-664x830.jpg 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-1360x1700.jpg 1360w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-300x375.jpg 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-10x12.jpg 10w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u00abEn ajoutant un seul champ de donn\u00e9es strat\u00e9gique \u00e0 notre source principale, l'\u00e9quipe marketing a pu d\u00e9ployer et faire \u00e9voluer de mani\u00e8re autonome une nouvelle logique commerciale sur plusieurs canaux internationaux. Cela nous a permis de personnaliser et de lancer des campagnes sp\u00e9cifiques \u00e0 chaque march\u00e9 en toute autonomie, sans n\u00e9cessiter d'intervention technique suppl\u00e9mentaire une fois les donn\u00e9es initiales disponibles.\u00bb\r\n<br>\r\n<br>\r\nPol Alberola\r\n<br>\r\nResponsable E-commerce chez PdPaola<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultat : impact mesurable d\u00e8s les premiers mois&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PdPaola a obtenu des am\u00e9liorations significatives de performance peu de temps apr\u00e8s avoir impl\u00e9ment\u00e9 Channel Pilot Pro. L'automatisation accrue et des donn\u00e9es produit plus propres et adapt\u00e9es \u00e0 chaque canal se sont traduites directement par une visibilit\u00e9 accrue, une meilleure efficacit\u00e9 et un meilleur retour sur investissement sur tous les march\u00e9s.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Augmentation du retour sur investissement dans les canaux de performance gr\u00e2ce \u00e0 des flux de meilleure qualit\u00e9.<\/li>\n\n\n\n<li>R\u00e9duction significative du temps de gestion de catalogue, lib\u00e9rant ainsi des ressources de l'\u00e9quipe.<\/li>\n\n\n\n<li>Autonomie accrue pour l'\u00e9quipe marketing, qui op\u00e8re d\u00e9sormais sans d\u00e9pendre de l'\u00e9quipe technique.<\/li>\n\n\n\n<li>Augmentation de la visibilit\u00e9 du catalogue sur tous les canaux actifs.<\/li>\n\n\n\n<li>Capacit\u00e9 d'\u00e9tendre vers de nouveaux march\u00e9s en r\u00e9utilisant la logique de r\u00e8gles d\u00e9j\u00e0 configur\u00e9e.<\/li>\n<\/ul>\n\n\n    <div class=\"align wp-block-lb-featured-list\">\n        <div class=\"container container-single\">\n            <div class=\"section__body\">\n                                    <div class=\"section__item\">\n                                                                            <div class=\"section__item--content\">\n                                                                    <span class=\"section__item--content__title heading-second-m\">+ROI<\/span>\n                                                                                                    <p class=\"section__item--content__text copy-l\">Retour sur investissement<\/p>\n                                                            <\/div>\n                                            <\/div>\n                                    <div class=\"section__item\">\n                                                                            <div class=\"section__item--content\">\n                                                                    <span class=\"section__item--content__title heading-second-m\">-60%<\/span>\n                                                                                                    <p class=\"section__item--content__text copy-l\">Temps de gestion du catalogue<\/p>\n                                                            <\/div>\n                                            <\/div>\n                                    <div class=\"section__item\">\n                                                                            <div class=\"section__item--content\">\n                                                                    <span class=\"section__item--content__title heading-second-m\">~20<\/span>\n                                                                                                    <p class=\"section__item--content__text copy-l\">Canaux actifs sur 18 march\u00e9s<\/p>\n                                                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n\n<div class=\"align wp-block-lb-author-quote\">\n    <div class=\"section__body\">\n                <div class=\"section__image\">\n            <img decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Homme en t-shirt blanc devant un fond gris.\" loading=\"lazy\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-scaled.jpg 2048w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-664x830.jpg 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-1360x1700.jpg 1360w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-300x375.jpg 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Pol-Alberola-10x12.jpg 10w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>        <\/div>\n                        <div class=\"section__content\">\n            <blockquote class=\"section__content--quote copy-l\">\u00abChannel Pilot Pro nous a donn\u00e9 l'autonomie dont nous avions besoin pour g\u00e9rer notre catalogue \u00e0 l'\u00e9chelle mondiale. Gr\u00e2ce au gestionnaire de formules avec IA, nous pouvons optimiser et publier nos produits sur pr\u00e8s de 20 canaux et 8 march\u00e9s avec une agilit\u00e9 auparavant impensable. De plus, l'\u00e9quipe de support est toujours disponible et r\u00e9pond rapidement, ce qui nous apporte une grande tranquillit\u00e9 d'esprit. \u00bb\r\n<br>\r\n<br>\r\nPol Alberola\r\n<br>\r\nResponsable E-commerce chez PdPaola<\/blockquote>\n        <\/div>\n            <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi une plateforme unifi\u00e9e comme Channel Pilot Pro fait-elle la diff\u00e9rence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'exp\u00e9rience de PdPaola d\u00e9montre clairement que la r\u00e9duction des d\u00e9pendances techniques acc\u00e9l\u00e8re consid\u00e9rablement l'ex\u00e9cution. Une plateforme unifi\u00e9e est essentielle pour g\u00e9rer efficacement des catalogues de produits volumineux et complexes. Il est \u00e9galement apparu clairement que les flux performants n\u00e9cessitent des donn\u00e9es produit adapt\u00e9es aux exigences sp\u00e9cifiques de chaque march\u00e9 et canal. Enfin, des flux de travail optimis\u00e9s permettent une expansion internationale plus rapide et plus fiable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, PdPaola souligne la valeur ajout\u00e9e de l'\u00e9quipe de support de Channel Pilot, toujours disponible par e-mail et par t\u00e9l\u00e9phone, offrant un accompagnement personnalis\u00e9 qui fait une r\u00e9elle diff\u00e9rence au quotidien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La plateforme et les modules utilis\u00e9s dans la transformation de PdPaola<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1165\" height=\"378\" src=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.52.01.png\" alt=\"Gestion des donn\u00e9es et optimisation des flux pour les plateformes de commerce \u00e9lectronique.\" class=\"wp-image-4027\" style=\"width:1047px;height:auto\" srcset=\"https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.52.01.png 1165w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.52.01-664x215.png 664w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.52.01-300x97.png 300w, https:\/\/channelpilot.dev.lichtblick.io\/wp-content\/uploads\/2026\/05\/Bildschirmfoto-2026-06-17-um-12.52.01-18x6.png 18w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-primary-green-90-color has-text-color has-link-color wp-elements-9dfc00df682a88ed4fcdef1c817f8cf5 wp-block-paragraph\">Pr\u00eat \u00e0 obtenir des r\u00e9sultats similaires ? 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