Jose Antonio

28.05.2026

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How PdPaola Scaled Its Product Catalog to Nearly 20 Channels in 8 Countries with Channel Pilot Pro

How PdPaola achieved operational agility, marketing team autonomy, and greater omnichannel visibility with a single product data platform.

PdPaola, a global leader in contemporary jewelry born in Barcelona, transformed how it manages and publishes its product catalog. With an active presence in 8 international markets and nearly 20 marketing channels, the team needed a solution that would allow them to centralize, optimize, and publish their product data with agility, without relying on technical resources for every adjustment.

By adopting Channel Pilot Pro's Feed Engine module, PdPaola achieved full operational autonomy for its marketing team, automation of feed logic across all its markets, and a significant acceleration in new channel activation cycles. Within months, they saw measurable performance improvements, increased catalog visibility, and a drastic reduction in management time.

Too many markets, too many channels, too little time

Managing a constantly growing catalog across 8 markets and nearly 20 digital channels had become an increasingly complex process for PdPaola. Each market, each channel, and each campaign required different data structures, manual adjustments, and constant coordination with the technical team. This not only slowed down operations but also limited the marketing team's ability to scale campaigns with the necessary speed and accuracy. In short, PdPaola faced the following challenges:

• Inconsistent product data across international markets and channels.
• High manual effort to manage and optimize multiple product feeds.
• Little visibility into performance factors related to feeds.
• Excessive dependence on the technical team for minor adjustments to feeds, which limited operational agility and slowed down the activation of new channels and campaigns.
• Difficulty in efficiently adapting product content to the specific requirements of each channel and country.

A unified data engine to drive multichannel growth

Channel Pilot Solutions provided a unique platform to centralize, optimize, and activate product data across PdPaola's digital channels, allowing them to replace fragmented workflows with a unified, scalable, and fully automated product data engine. Channel Pilot's proposal:

• Unified product data model as a single source of truth.
• Automated product data enrichment and normalization.
• Centralized feed and performance logic control.

Featured Topic: AI Formula Manager — From Raw Data to Publish-Ready Feed 

Thanks to Channel Pilot Pro, PdPaola was able to manage multiple international feeds, each precisely tailored to the specific requirements of each channel and country.

• Automated exclusions and channel filtering based on business logic and commercial policies.
• Dynamic custom label generation for aligning product visibility with internal business objectives.
• Greater data relevance and faster optimization cycles, with significantly reduced reliance on technical teams.

«Adding a single strategic data field to our primary source, the marketing team was able to autonomously deploy and scale new business logic across multiple international channels. This allowed us to personalize and launch market-specific campaigns with complete autonomy, without requiring further technical intervention once the initial data was available.»

Pol Alberola
E-commerce Manager at PdPaola

Result: Measurable impact from the first few months 

PdPaola achieved significant performance improvements shortly after implementing Channel Pilot Pro. Increased automation and cleaner, channel-specific product data directly translated into greater visibility, improved efficiency, and a better return on investment across all markets.

• Mayor ROI in performance channels thanks to higher quality feeds.
• Significant reduction in catalog management time, freeing up team resources.
• Greater autonomy for the marketing team, which now operates independently of the technical team.
• Increase catalog visibility across all active channels.
• Ability to scale to new markets by reusing already configured rule logic.

«Channel Pilot Pro has given us the autonomy we needed to manage our catalog on a global scale. Thanks to the AI-powered formula manager, we can optimize and publish our products across nearly 20 channels and 8 markets with an agility that was previously unthinkable. Additionally, the support team is always available and responds quickly, which gives us great peace of mind.»

Pol Alberola
E-commerce Manager at PdPaola

Why a unified platform like Channel Pilot Pro makes the difference

PdPaola's experience clearly shows that reducing technical dependencies significantly speeds up execution. A unified platform is essential for efficiently managing large and complex product catalogs. It also became evident that high-performance feeds require product data tailored to the specific requirements of each market and channel. Finally, optimized workflows enable faster and more reliable international expansion.

Furthermore, PdPaola highlights the added value of Channel Pilot's support team, always available by email and phone, offering personalized assistance that makes a real difference in day-to-day operations.

The platform and modules used in PdPaola's transformation