Sophie

24.03.2026

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DocMorris subsidiary boosts feed performance in Europe with Channel Pilot Pro

PromoFarma by DocMorris has fundamentally transformed product data management and optimization across Europe. Facing inconsistent data quality, high manual effort, and a lack of transparency across more than 45 channels did the team need a scalable solution for a Manage and efficiently activate a catalog of 150,000 SKUs across ten markets centrally..

With Channel Pilot Pro as the central data source, PromoFarma's marketing team now works completely independently, automates feed logic across all markets, and launches new campaigns and channels significantly faster.

Already after three months, the team was able to achieve measurable performance improvements, increase the visibility of their catalog, and significantly reduce manual efforts. At the same time, the company gained the flexibility and security to grow internationally with confidence.

Starting situation: Too many markets, too many feeds, too little efficiency

Managing a rapidly growing product catalog across multiple European countries was becoming increasingly complex for PromoFarma. Each market, channel, and campaign required its own data structures, manual adjustments, and close coordination with the engineering team.

This led to:

• Inconsistent product data quality across different markets
• Low manual effort to manage and optimize product feeds
• Low transparency of performance factors 
• Strong dependence on the tech team, even for minor changes

A unified data engine for scalable growth

Channel Pilot Solutions provided a central platform to manage, optimize, and activate product data across channels.

The solution includes:

• Unified product data model as a reliable data source
• Automated enrichment and standardization of product data
• Central control of feeds, marketplaces, and performance logic

Results: Measurable impact in just 3 months

By implementing Channel Pilot Pro, PromoFarma quickly achieved significant improvements:

Better data quality and automation ensure that processes run more efficiently and more revenue is generated per advertising budget spent – in all markets.

„Channel Pilot Pro has transformed our workflow by giving our marketing team full control and autonomy. We can now optimize large product volumes in multiple languages and markets with previously impossible agility.“

Lucia Ribeiro
Paid Acquisition Manager, PromoFarma by DocMorris

Product Data Optimization in Focus 

With Channel Pilot, PromoFarma efficiently manages international feeds and optimizes product data specifically for the requirements of all channels:

• Automated exclusions and channel-specific filter logic
• Dynamic Custom Labels for Controlling Product Visibility
• Faster optimization cycles with significantly reduced technical dependency

A particularly important lever:

By adding a strategic data field, the marketing team is able to independently implement and scale new business logic across multiple international channels – entirely without additional technical support.

Key Learnings

• Less technical dependency = faster campaign implementation
• A central platform is crucial for complex, large catalogs
• High-performance feeds require market-specific data
• Optimized workflows enable faster international expansion

Why a unified platform like Channel Pilot Pro makes a difference

The PromoFarma case clearly shows: reducing technical dependencies significantly accelerates processes. At the same time, a central platform is essential for efficiently managing complex product catalogs.

Furthermore, the following applies:

• Successful feeds rely on market-specific optimized data.
• Automated processes enable fast and secure scaling.
• International expansion becomes predictable and efficient